Helser Brothers Redefines Custom Drapery with the Launch of the Motorized Traverse French Pole

FOR IMMEDIATE RELEASEOctober 16, 2025 CHANDLER, Ariz. — October 16, 2025 — Helser Brothers, a premier manufacturer of custom drapery hardware, has unveiled a groundbreaking innovation that merges timeless design with advanced technology: the...

Anne Bild

Texton Introduces Decorative “Opulence” Bottom Rails for COLOR Roller Shades

FOR IMMEDIATE RELEASE Dallas, TX – Wednesday, Oct 15th 2025 – Texton, a leading name in custom window treatments, has announced an exciting new upgrade to its popular COLOR Roller Shade line: Decorative Bottom Rails, designed to bring a touch of...

Anne Bild

Decorating Den Interiors Promotes Hawkins to Director of Education

Easton, Md.— Decorating Den Interiors announced the promotion of Elizabeth Hawkins to the position of director of education and training. “In this role, Elizabeth will provide leadership for all aspects of our Decorating Den Interiors...

Anne Bild

Bond Brings Smarter Control and Home Automation Compatibility to Vertilux

Cresskill, NJ – October 15, 2025 – Bond has created a special version of its award-winning RF-to-WiFi Bond Bridge Pro device hub for Vertilux. Sold by Vertilux, the new VTi Nexus Bridge powered by Bond brings Bond’s category-leading smart set...

Anne Bild

Window Fashion VISION Launches Inaugural Readers’ Choice – Industry Professionals Set the Standard

Charlotte, NC – October 8, 2025 – Window Fashion VISION magazine is proud to announce the launch of its very first Readers’ Choice Awards, a new initiative that puts opportunity in the hands of industry professionals to recognize the brands...

Anne Bild

Category - Business Insight

Business Insight Inspiration

A Better, Brighter & More Beautiful Future

Celebrating 12 and a half years at the company, Creative Director Catharina Idema is Coulisse’s head of brand and creative content. With a background in high-end interior design brands, teaching design at the styling...

September 13, 2023

Business Insight Motorization Retail Sales SOLD!

Get Motorized Sales Soaring in 3 Easy Steps

Motorized window coverings used to sound like a futuristic idea you could only dream of, but today they’re one of the hottest home decor trends! The potential ban on new corded window coverings in the United...

August 2, 2023

Business Insight Inspiration Sales

Take a Vesta Interest in this Company

Vesta was founded in the 1980s and is based in Pendleton, South Carolina. Second-generation Bret Jackson has run the family-owned business for more than 28 years and recently son Nick came on board as operations manager...

August 2, 2023

Business Insight Industry News Inspiration Retail Sales

RETAILER PROFILE: Lorraine’s Window Coverings

Business owner leverages location for more than 30 years. Nestled in the tight-knit community of Bellingham, WA, Lorraine Vinish, owner and operator of Lorraine’s Window Coverings, has become a window covering...

July 21, 2023

Business Insight Competition Events Industry News IWCE

IWCE Rides into Texas for 2024

Contact: media@wf-vision.com Date: Wednesday, July 5, 2023 IWCE will take place on April 11-12 at the Gaylord Convention Center in Grapevine, TX. International Window Coverings Expo (IWCE) announces the date and...

July 6, 2023

Business Insight Competition Education Inspiration Lessons in Leadership Marketing Sales Uncategorized

Selling Transformation: Where Thinking Meets a Healthy Dose of the 3 Cs 

Think less and include the 3 Cs in your selling process and your business will grow. Sell the feeling that comes from owning the thing. Your sales will grow, which is why 2023 should be the year you stop selling window...

May 4, 2023

Business Insight Design Industry News Installation Motorization Outdoor Living Uncategorized

MATTER: A New Window of Opportunity

By Jop Vos Who Are the Brains Behind It? Matter was created by the Connectivity Standards Alliance (CSA). This 400-plus member group of tech companies includes all the big names such as Google, Apple, Samsung and...

April 28, 2023

Awards Business Insight Competition Design Drapery Hardware Education Events Industry News Inspiration Installation IWCE Uncategorized

IWCE Exhibit Hall Sells Out in 2023

The International Window Coverings Expo, held April 19-21 in Charlotte, NC, produced beyond expectations in the quality of the event and the number of exhibitors and attendees.

April 27, 2023

Awards Business Insight Competition Design Education Lessons in Leadership

CES 2023: Coulisse’s Award-Winning Eve MotionBlinds Smart Window Covering Motor Matter Certified

LAS VEGAS, NEVADA, JANUARY 5, 2023 – Eve MotionBlinds is named “CES 2023 Innovation Award Honoree” in the smart home category for its Upgrade Kit for Roller Blinds. The pioneering smart window covering brand from Dutch...

January 10, 2023

Business Insight Education Lessons in Leadership Marketing Sales

How To Sell Your Business

By Steven C. Bursten Selling a business continues to be a popular hot topic and history can tell us why. Window treatments took off in the 1960s as wholesalers gave free fabric sample books to drapery workrooms and...

August 30, 2022