Window Fashion VISION

Wineries: A Lucrative Clientele for the Window Design Industry

From Oregon to New York and nearly everywhere in between, wineries are a lucrative business. Interior designers and window treatment professionals who want to work with them will find a wealth of opportunities in this hospitality-focused space. For...

When Selling, Should You Choose Style or Color First?

I have been having a lengthy debate with one of my merchandising consultants who knows quite a bit about window coverings. She thinks the best way to sell any window covering is to first choose the color, then choose the treatment. I wholeheartedly...

Framing the Conversation

The case for whether window covering professionals need to pay attention to shutters is pretty open and shut. “The shutter industry is a $600 million dollar business and is estimated to grow to $800 million by 2022,” says Viken Ohanesian, president...

Does Magazine Advertising Still Work?

There is a perception that magazines have been killed by digital information. Organizations are dumping more revenue into online content generation and omnichannel pay-to-click by using platforms such as to fulfill these requirements. It’s...

Top 8 Time-Tested Strategies to Generate Leads for B2B

As a business-to-business vendor, you can’t expect to set up shop and have your customers come directly to you… Most of the executives and key decision-makers who you’re trying to reach will be busy, and most likely won’t get...


Category - Sales

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