Window Fashion VISION

How To Sell Your Business

By Steven C. Bursten  Selling a business continues to be a popular hot topic and history can tell us why. Window treatments took off in the 1960s as wholesalers gave free fabric sample books to drapery workrooms and designers. In the ’70s, draperies...

Wineries: A Lucrative Clientele for the Window Design Industry

From Oregon to New York and nearly everywhere in between, wineries are a lucrative business. Interior designers and window treatment professionals who want to work with them will find a wealth of opportunities in this hospitality-focused space. For...

When Selling, Should You Choose Style or Color First?

I have been having a lengthy debate with one of my merchandising consultants who knows quite a bit about window coverings. She thinks the best way to sell any window covering is to first choose the color, then choose the treatment. I wholeheartedly...

Framing the Conversation

The case for whether window covering professionals need to pay attention to shutters is pretty open and shut. “The shutter industry is a $600 million dollar business and is estimated to grow to $800 million by 2022,” says Viken Ohanesian, president...

Does Magazine Advertising Still Work?

There is a perception that magazines have been killed by digital information. Organizations are dumping more revenue into online content generation and omnichannel pay-to-click by using platforms such as to fulfill these requirements. It’s...

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Category - Sales

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