Window Fashion VISION

Framing the Conversation

The case for whether window covering professionals need to pay attention to shutters is pretty open and shut. “The shutter industry is a $600 million dollar business and is estimated to grow to $800 million by 2022,” says Viken Ohanesian, president...

Does Magazine Advertising Still Work?

There is a perception that magazines have been killed by digital information. Organizations are dumping more revenue into online content generation and omnichannel pay-to-click. It’s easy to find evidence of the decline of print. But just like Mark...

Top 8 Time-Tested Strategies to Generate Leads for B2B

As a business-to-business vendor, you can’t expect to set up shop and have your customers come directly to you… Most of the executives and key decision-makers who you’re trying to reach will be busy, and most likely won’t get back to your messages...

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Category - Sales

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