By O’D McKewan  If you are involved in selling motorized window coverings and you haven’t noticed the impact of audio/visual integrators on the window treatment industry, you will soon. Audio/visual integrators and more and more electricians are now...

From my experience, I know many dealers and installers run away from plantation shutters, but I go in the opposite direction and embrace these wood or faux-wood interior shutters.  It is true that making any mistake when dealing with shutters can be...

We are just a few weeks into the new year and some of the goals set for 2022 may already be chipping away from your desired targets. Perhaps you made an educated decision but did not change your mindset about it. It seems like a small detail, but it...

By Roger Magalhaes Last month, we started a discussion about what it takes to be an outstanding professional window treatment installer. This month, I have four more tips for how you can go from being someone who can screw in a window bracket to a...

By Roger Magalhaes In order to become a great window treatment installer, you need to check a few boxes. It is more complex than you may think. I see many people calling themselves window treatment installers, but to me, they are far from it because...