Window Fashion VISION

Roller Shades for Very Large Openings

One of the fastest-growing trends I am seeing in the new home construction and renovation industry is the creation of very large patio openings, mainly multi-panel sliding or folding glass doors.   Not that long ago, having a 12-foot-wide sliding...

Installer’s Etiquette and the Right Attitude – PART 1

Everything that I am going to say here should be common sense and not necessary to be discussed but, unfortunately, I feel that I have to make a list. You will be amazed by the horror stories of the so-called“installers” while working in people’s...

The Colors the COVID-19 Pandemic Brought

By Charmaine Wynter After a year spent indoors, people in our society are emerging ready to embrace life to its fullest. With this new appreciation for the sights, sounds and textures that people associate with human connection, we are celebrating...

Understanding Performance Fabrics

By Kathryn Dillon An industry-wide definition for performance fabrics is still in the making, but what consumers want is textiles that will withstand the hustle and bustle of family life, pets and entertaining. They want fabric that is easy to clean...

How to Build Consumer Demand Beyond Your Direct Buyers

As a business owner, you need to know what the best marketing strategies for your business are. Is it using Sureshot.io to automate cold outreach? Is it doing work in the local community? Is it creating engaging posts on social media? Who should you...

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The Wallet-Opening Power of Storytelling

By LuAnn Nigara My friend and productivity coach, Amber De La Garza, recently gave me a book with a title that piqued my interest: “Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and...

Grace McNamara 2020 Scholarship Now Open!

Any window covering or interior design professional wishing to increase their knowledge and expertise in window coverings field may apply. Winner will receive a full pass to IWCE, March 25-27, Charlotte, NC. Includes...

The Insurance Policy

The Insurance Policy

By Roger Magalhaes A remeasure visit from an installer will save you and your clients money time and again Most people (myself included) are not big fans of paying insurance premiums which is why checking out an array...

The Leading Edge of Safety

The Leading Edge of Safety

By Alia Akkam Eight years ago, when her usual load of luxury commercial and residential projects had dwindled as a result of the economic downturn, Karen Goelst started to think more ambitiously about expanding her...

Become a Window Fashion Influencer

In the January + February issue of Window Fashion VISION, we will identify the country’s top window fashion influencers. Nominate the people who inspire you by Friday, October 25 by filling out this brief form...

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