Window Fashion VISION

Understanding Performance Fabrics

By Kathryn Dillon An industry-wide definition for performance fabrics is still in the making, but what consumers want is textiles that will withstand the hustle and bustle of family life, pets and entertaining. They want fabric that is easy to clean...

Top 8 Time-Tested Strategies to Generate Leads for B2B

As a business to business vendor, you can’t expect to set up shop and have your customers come directly to you… Most of the executives and key decision makers who you’re trying to reach will be busy, and most likely won’t get back to your messages...

How to Build Consumer Demand Beyond Your Direct Buyers

As a business owner, you might be led to believe that the target audience for your marketing campaigns are the people who buy from you directly.While that may be true if there’s no 3rd party anywhere in your supply chain, this is almost never the...

Window Fashion VISION Recognizes Young Leaders Through 20 Under 40 Awards

Window Fashion VISION is thrilled to recognize some of the industry’s brightest up-and-coming stars through the new Window Fashion VISION 20 Under 40 Awards. Participants will be honored at a virtual ceremony on Thursday, July 30 at 6...

Remembering Beth Hodges

By Linda Principe Beth Hodges—drapery fabricator, educator, speaker, trainer, installer, former Window Fashion VISION columnist and window coverings industry icon—passed away on April 26. Beth was born in Augusta on January 14, 1949. She worked at...

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The Wallet-Opening Power of Storytelling

The Wallet-Opening Power of Storytelling

By LuAnn Nigara My friend and productivity coach, Amber De La Garza, recently gave me a book with a title that piqued my interest: “Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and...

Grace McNamara Scholarship Winner Announced

The Grace McNamara Scholarship—offered every year for the International Window Coverings Expo—is presented to an individual in the industry who is either just starting out or has had a need for some extra education to...

The Insurance Policy

The Insurance Policy

By Roger Magalhaes A remeasure visit from an installer will save you and your clients money time and again  Most people (myself included) are not big fans of paying insurance premiums. If you add up the amount you...

The Leading Edge of Safety

The Leading Edge of Safety

By Alia Akkam Eight years ago, when her usual load of luxury commercial and residential projects had dwindled as a result of the economic downturn, Karen Goelst started to think more ambitiously about expanding her...

Become a Window Fashion Influencer

In the January + February issue of Window Fashion VISION, we will identify the country’s top window fashion influencers. Nominate the people who inspire you by Friday, October 25 by filling out this brief form...

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