Window Fashion VISION

#disCOVER: Southern Belle Blooms With New Room

Just outside of Louisville, KY, sits Prospect, a charming little community on the Ohio River. When clients approached Draped in Style’s Lisa Thoma and Julie Ensor about decorating their daughter’s bedroom, they decided to pink out loud. ...

The Advantage of Selling Eco-Friendly Options of Motorized Window Coverings

We all know that selling motorization is the easy option for those that want the ease and convenience of using a remote, a mobile device or voice control, but I believe that many designers and window fashion professionals are missing out on the...

Outdoor Living Spaces: Good for Your Body and Mind

Creating practical and stylish outdoor living spaces has become one of the hottest trends in home renovation. Just tune in to HGTV or pick up a consumer magazine and you’re sure to see a profile of a homeowner extending their living space to the...

Measuring Progress: A Guide to Your Second-Quarter Performance

Half of 2023 is nearly history. How is this possible? Summer is upon us and the International Window Coverings Expo, High Point Market and Exciting Windows! Conferences are all in the rearview mirror. It doesn’t seem right, but it is. I do hope you...

Is Outdoor Installation for You?

As the weather gets warmer, people have a tendency to enjoy the outdoors more. Adding to this is the fact that during the pandemic eating outdoors was the only way restaurants could serve their patrons. Almost three years later, many restaurants...

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The Colors the COVID-19 Pandemic Brought

By Charmaine Wynter After a year spent indoors, people in our society are emerging ready to embrace life to its fullest. With this new appreciation for the sights, sounds and textures that people associate with human...

Understanding Performance Fabrics

By Kathryn Dillon An industry-wide definition for performance fabrics is still in the making, but what consumers want is textiles that will withstand the hustle and bustle of family life, pets and entertaining. They...

Remembering Beth Hodges

By Linda Principe Beth Hodges—drapery fabricator, educator, speaker, trainer, installer, former Window Fashion VISION columnist and window coverings industry icon—passed away on April 26. Beth was born in Augusta on...

The Wallet-Opening Power of Storytelling

The Wallet-Opening Power of Storytelling

By LuAnn Nigara My friend and productivity coach, Amber De La Garza, recently gave me a book with a title that piqued my interest: “Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and...

The Insurance Policy

The Insurance Policy

By Roger Magalhaes Most people (myself included) are not big fans of paying insurance premiums. If you add up the amount you have paid for insurance over the years, it will probably shock you. But on the rare occasion...

Grace McNamara Scholarship Winner Announced

Grace McNamara Scholarship Winner Announced

The Grace McNamara Scholarship—offered every year for the International Window Coverings Expo—is presented to an individual in the industry who is either just starting out or has had a need for some extra education to...

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