Window Fashion VISION

Measuring Progress: A Guide to Your Second-Quarter Performance

Half of 2023 is nearly history. How is this possible? Summer is upon us and the International Window Coverings Expo, High Point Market and Exciting Windows! Conferences are all in the rearview mirror. It doesn’t seem right, but it is. I do hope you...

Selling Transformation: Where Thinking Meets a Healthy Dose of the 3 Cs 

Think less and include the 3 Cs in your selling process and your business will grow. Sell the feeling that comes from owning the thing. Your sales will grow, which is why 2023 should be the year you stop selling window treatments and start selling...

Interior Design Baron

Our homes are a reflection of who we are … they also help us to become who we want to be. — Robin Baron Interior designer Robin Baron started her career in fashion design, but once she discovered interior design, she moved her attention from...

How To Sell Your Business

By Steven C. Bursten  Selling a business continues to be a popular hot topic and history can tell us why. Window treatments took off in the 1960s as wholesalers gave free fabric sample books to drapery workrooms and designers. In the ’70s, draperies...

How Customers Are Trying to Find You in 2021

By Will Hanke For Christmas, my wife and I unknowingly bought each other new Fitbit watches after looking through classic Fitbit charge 4 bands and other options. These watches can show me my text messages, make phone calls, track my heart rate and...

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Category - Marketing

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