By Will Hanke My wife and I unknowingly bought each other new Fitbit watches for Christmas. These watches can show me my text messages, make phone calls, track my heart rate and play my favorite books on Audible. They’ll even tell us what time it is...

There is a perception that magazines have been killed by digital information. Organizations are dumping more revenue into online content generation and omnichannel pay-to-click by using platforms such as to fulfill these requirements. It’s...

By Jude Charles “Why should I do business with you versus any and every other option available to me?” That’s the No. 1 question on your customers’ minds before they ever call you or send off an inquiry email. Never before have customers been so...

As a business-to-business vendor, you can’t expect to set up shop and have your customers come directly to you… Most of the executives and key decision-makers who you’re trying to reach will be busy, and most likely won’t get...