We all know that selling motorization is the easy option for those that want the ease and convenience of using a remote, a mobile device or voice control, but I believe that many designers and window fashion professionals are missing out on the...

The annual VISION Design & Workroom Competition award winners were announced and recognized April 19 at the International Window Coverings Expo held in Charlotte, NC, during the industry’s annual trade show and conference. The only competition...

Creating practical and stylish outdoor living spaces has become one of the hottest trends in home renovation. Just tune in to HGTV or pick up a consumer magazine and you’re sure to see a profile of a homeowner extending their living space to the...

Half of 2023 is nearly history. How is this possible? Summer is upon us and the International Window Coverings Expo, High Point Market and Exciting Windows! Conferences are all in the rearview mirror. It doesn’t seem right, but it is. I do hope you...

As the weather gets warmer, people have a tendency to enjoy the outdoors more. Adding to this is the fact that during the pandemic eating outdoors was the only way restaurants could serve their patrons. Almost three years later, many restaurants...

Think less and include the 3 Cs in your selling process and your business will grow. Sell the feeling that comes from owning the thing. Your sales will grow, which is why 2023 should be the year you stop selling window treatments and start selling...