Window Fashion VISION

Tricks of the Trade: It Is Time to Up Your Game

By Roger Magalhaes It is that time of the year again—when everyone feels empowered by the new year. As business owners, this is a great time to tweak or implement new systems to improve your operations. In a recent survey I shared with my...

Preparing for a #CovidComeback for Your Employees

By Jessica Harling, Behind the Design For most of us, the “Great Pause” came as a great surprise. We have been forced into looking at our operational expenses, technology platforms, marketing tactics and employee relationships with an unforgiving...

6 Ways Window Treatment Companies Can Increase Equity and Inclusion

The recent attention on Black Lives Matter, the #MeToo movement, and the plight of immigrants and indigenous people in this country has highlighted the need for companies to increase efforts around equity and inclusion. But actually doing that work...

Motorization 101: The Basics of Motorized Window Coverings

By O’D McKewan I generally begin all of my motorization courses by explaining that there are four basic items required for selling motorized window coverings. The first is a window covering. I know it seems obvious, but it should be the first...

Lessons in Leadership: Derick Marsh, Rollease Acmeda

By Sophia Bennett Derick Marsh, CEO of the multinational window covering component manufacturer and distributor Rollease Acmeda, is no stranger to international business. He grew up in Germany, a child of a parent in the U.S. Foreign Service. Intent...

7 Ideas for Bolder Interior Designs in 2021

By Taryn Pearce We are all spending more time at home now and many people are looking to redesign or decorate their homes to better reflect who they are and what they need. From functionality to beauty, designers are being asked to use their...




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window covering professionals • interior designers • workrooms • fabricators • retailers


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Soft Spot for Hardware

Having the right hardware can make or break a window covering project. But beyond just the physical hanging of window treatments, hardware can add elegance, convenience and uniqueness to a space. It’s no wonder that...

5 Tips for Creating a Curated Business

By Claudia Clobes Yudis We all know that your brand should have an identity and a voice that is cohesive and consistent across all your channels. Your clients hire you because they trust you and need your guidance, so...

Hot Hues, Cool Colors

Designers, color consultants and other professionals share what’s in and what’s out for 2021. High-contrast colorways “I often find my clients steering toward neutral/safe colors and tones. However, lately there has...

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2020 Holiday Decorating Trends

By Sophia Bennett 2020 will be a holiday season like none other. But despite the grim state of the world—or perhaps because of it—people don’t appear to be scaling back their holiday decorating plans. Photo courtesy of...

Understanding Performance Fabrics

By Kathryn Dillon An industry-wide definition for performance fabrics is still in the making, but what consumers want is textiles that will withstand the hustle and bustle of family life, pets and entertaining. They...

A Life in Color and Pattern

By Sophia Bennett All photos courtesy of Dorothy Draper & Company, Inc. When Carleton Varney started at Dorothy Draper & Company, he would walk around the office with the storied designer as she checked in on...

Tricks of the Trade: Details Matter

Tricks of the Trade: Details Matter

By Roger Magalhaes A large portion of the custom window treatment industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. For that reason, these...

Material Trends

Fabric is a foundational part of all draperies, soft shades and other home goods. What textiles are consumers clamoring for right now? And what can workrooms and designers expect from the fabrics of the future? We asked...

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