Window Fashion VISION

Insolroll: 40 Years of Excellence

For a recent project, Insolroll and a design firm worked with a client who wanted shades for sun control and privacy at their urban waterfront residence but didn’t want a closed-in feeling. The designer came up with a concept to capture the feel of...

Window Fashion VISION Recognizes Young Leaders Through 20 Under 40 Awards

Window Fashion VISION is thrilled to recognize some of the industry’s brightest up-and-coming stars through the new Window Fashion VISION 20 Under 40 Awards. Participants will be honored at a virtual ceremony on Thursday, July 30 at 6...

How–and Why–to Be Visible Right Now

By Amanda Berlin It is necessary to keep yourself and your business visible right now. Here are three ways to do it To say we’re in unprecedented times would be an understatement. But as business owners, we have a few options: retreat, put business...

Partnerships, Teamwork Key to Success for Tracie Bresnahan, Workroom of the Year

Workroom of the Year winner Tracie Bresnahan with Custom Creations started her textile career as an apparel engineer in Georgia. Her side hustle was making draperies and valances for friends. In the beginning, she transformed her hobby into a small...

A Jewel of a Designer: Lori Yanez, Designer of the Year

Lori Yanez with Sheffield Furniture & Interiors in Phoenixville, Pennsylvania, began her career in 1993. She felt it was important to develop a specialty in a specific area of design, so when it came time to choose, she decided to focus on...

Nearly 2 Dozen Professionals Honored Through VISION Design and Workroom Awards

Window Fashion VISION is thrilled to announce the winners of this year’s VISION Design & Workroom Competition Awards, which were founded to recognize artisans in the window fashion industry and celebrate the amazing work they do every day...




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window covering professionals • interior designers • workrooms • fabricators • retailers


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Finding Money in the Couch Cushions

By Madeleine MacRae Pandemic or not, there is one huge opportunity that most window covering dealers neglect. Consider this scenario: You are an owner/operator and your close rate is in the 70 percent range and you’re...

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Remembering Beth Hodges

By Linda Principe Beth Hodges—drapery fabricator, educator, speaker, trainer, installer, former Window Fashion VISION columnist and window coverings industry icon—passed away on April 26. Beth was born in Augusta on...

A Window into the World

Pierre Frey has been producing exceptionally strong travel-inspired collections for the past several years, and January’s 2020 collection is perhaps the most impressive yet. Rêveries Orientales features influences from...

Have You Had Your Breakdown Yet?

By Vita Vygovska Have you had your breakdown yet? I have. It came on April 7, about three weeks into the coronavirus-related shutdown (at least in Pennsylvania, where I live). Everything was OK. Well, nothing really was...

In Tech We Trust?

By Susan Schultz Photo courtesy of Current Products Corp We are in the midst of a seismic paradigm shift when it comes to technology in our homes. The emergence of 5G wireless networks has many companies already touting...

Find Your Brand Personality

We don’t drive cars, we drive BMWs. We don’t stop for coffee, we stop for Starbucks. We wear Armani and carry Dolce&Gabbana. We sip on Belvedere or Grey Goose. We don’t drink water, we drink Evian or Fiji. If the...

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