Window Fashion VISION

Online Marketing “Safety” Guide—Trick-or-Treat Edition

By Welton Hong Did you grow up going door to door each Halloween, showing off your adorable costume and begging the neighbors for candy? It’s a time-honored tradition with more than 40 million children participating annually in recent years. It’s...

Update on Window Covering Safety Month

October is Window Covering Safety Month, and the Window Covering Safety Council has a message for U.S. consumers: Going cordless is easier than ever. Sadly, corded window coverings represent one of the top five hidden dangers in the home, according...

Material Trends

Fabric is a foundational part of all draperies, soft shades and other home goods. What textiles are consumers clamoring for right now? And what can workrooms and designers expect from the fabrics of the future? We asked a group of experts for their...

Green Woods: A Look at Wood Window Treatments and Sustainability

By Susan Inglis, Sustainable Furnishings Council There are dozens of things that influence the true sustainability of your choices in window coverings. For this article, I’m going to discuss your choices for wood products, which you might use for...

New Book Offers Information, Inspiration for Window Treatments

Window fashion professionals and home decorating enthusiasts have a comprehensive new resource for inspiration and technical information for window coverings and soft treatments of all kinds. “Designer Window Fashions,” the latest offering from...

2 Nature-Inspired Color Schemes to Explore in 2021

During Home Textile Today’s virtual home fashion market, Nicki Gondell with the forecasting agency Trend House presented Italian Lab’s “Fall 21 Lifestyle and Design Trend Forecast.” Her slides featured five color stories and predictions for how they...




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window covering professionals • interior designers • workrooms • fabricators • retailers


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The Wonderful World of Wood Window Treatments

Trends may come and go, but one thing is certain: Wood window treatments are here to stay. This enduring class of window coverings offers beautiful aesthetics and terrific function. Wood treatments are widely available...

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Insolroll: 40 Years of Excellence

For a recent project, Insolroll and a design firm worked with a client who wanted shades for sun control and privacy at their urban residence but didn’t want a closed-in feeling. The designer came up with a concept to...

How–and Why–to Be Visible Right Now

By Amanda Berlin It is necessary to keep yourself and your business visible right now. Here are three ways to do it To say we’re in unprecedented times would be an understatement. But as business owners, we have a few...

Finding Money in the Couch Cushions

By Madeleine MacRae Pandemic or not, there is one huge opportunity that most window covering dealers neglect. Consider this scenario: You are an owner/operator and your close rate is in the 70 percent range and you’re...

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