Window Fashion VISION

Outdoor Living Spaces: Good for Your Body and Mind

Creating practical and stylish outdoor living spaces has become one of the hottest trends in home renovation. Just tune in to HGTV or pick up a consumer magazine and you’re sure to see a profile of a homeowner extending their living space to the...

Measuring Progress: A Guide to Your Second-Quarter Performance

Half of 2023 is nearly history. How is this possible? Summer is upon us and the International Window Coverings Expo, High Point Market and Exciting Windows! Conferences are all in the rearview mirror. It doesn’t seem right, but it is. I do hope you...

Is Outdoor Installation for You?

As the weather gets warmer, people have a tendency to enjoy the outdoors more. Adding to this is the fact that during the pandemic eating outdoors was the only way restaurants could serve their patrons. Almost three years later, many restaurants...

Selling Transformation: Where Thinking Meets a Healthy Dose of the 3 Cs 

Think less and include the 3 Cs in your selling process and your business will grow. Sell the feeling that comes from owning the thing. Your sales will grow, which is why 2023 should be the year you stop selling window treatments and start selling...

The Rise of #GlobalShadingDay

Dek: European organization sheds light on solar shading by starting an international movement.  This year saw the introduction of a new initiative to promote the impact of solar shading on indoor climate management. Started by the European Solar...

MATTER: A New Window of Opportunity

By Jop Vos Who Are the Brains Behind It?  Matter was created by the Connectivity Standards Alliance (CSA). This 400-plus member group of tech companies includes all the big names such as Google, Apple, Samsung and Amazon. The members have been...

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