Window Fashion VISION

The Sustainable Window

By Deborah Moss Every day we strive to offer our clients window coverings that are beautiful and high performance. Thanks to innovations in materials and technology across our industry, it is now easier than ever to include window coverings that are...

The Wallet-Opening Power of Storytelling

By LuAnn Nigara My friend and productivity coach, Amber De La Garza, recently gave me a book with a title that piqued my interest: “Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business” by...

Queen of Green

Leigh Anderson, owner of Willow Drapery & Upholstery in Glenview, IL, came by her love of textiles naturally. “My family owned textile mills, so there was this greater force in my life educating me about fabric from a young age,” she says...

5 Reasons Why Insolroll is the Only Roller Shade Supplier a Business Needs: IWCE 2020, Charlotte, NC, March 25-27, Booths 416 & 417

Louisville, CO, January 23, 2020 Award-winning roller shade manufacturer Insolroll Window Shading Systems will be exhibiting at International Window Coverings Expo 2020, March 25 – 27, 2020, in booths 416 and 417. Insolroll will bring the showroom...

5 Things You Need to Know About eDesign

By JoAnne Lenart-Weary Photo courtesy of Jenna Gaidusek I have been in the design and staging industry for over 40 years. Every 10 years or so, I see a new twist on the art of creating beautiful rooms. This “new” service is typically about...

The Insurance Policy

By Roger Magalhaes Most people (myself included) are not big fans of paying insurance premiums. If you add up the amount you have paid for insurance over the years, it will probably shock you. But on the rare occasion that something goes wrong, you...




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window covering professionals • interior designers • workrooms • fabricators • retailers


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Grace McNamara Scholarship Winner Announced

The Grace McNamara Scholarship—offered every year for the International Window Coverings Expo—is presented to an individual in the industry who is either just starting out or has had a need for some extra education to...

Economical, Evolutionary, Energy-Saving Shades

By Gail Gutsche Roller shades, the oldest and simplest of window treatments, never go out of style. Easy to operate, a breeze to dress up or down, energy efficient, economical and timeless, roller shades—and their...

Important Message from Grace McNamara

Since we have had several inquiries about exhibiting and attendance at the International Window Coverings Expo, this March 25-27 in Charlotte, due to the coronavirus, I would like to address and clarify the following:...

Meet Angel’s Distributing at IWCE

Angel’s Distributing, Inc., a family-owned drapery lining distributor in the Pittsburgh area, is among the many exciting exhibitors coming to the International Window Covering Expo at the Charlotte Convention Center...

Finishing Touches

By Susan Schultz Photo courtesy of Rowley Company Most often, when designers are asked what takes a custom window treatment from “really nice” to “over-the-top fantastic,” the answers focus on trims or hardware. But...

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Grace McNamara 2020 Scholarship Now Open!

Any window covering or interior design professional wishing to increase their knowledge and expertise in window coverings field may apply. Winner will receive a full pass to IWCE, March 25-27, Charlotte, NC. Includes...

The Insurance Policy

By Roger Magalhaes A remeasure visit from an installer will save you and your clients money time and again  Most people (myself included) are not big fans of paying insurance premiums. If you add up the amount you...

The Leading Edge of Safety

By Alia Akkam Eight years ago, when her usual load of luxury commercial and residential projects had dwindled as a result of the economic downturn, Karen Goelst started to think more ambitiously about expanding her...

A Vision for High-End Homes

From her office in Detroit’s northern suburbs, Reem Akkad with Reem Akkad Design works on homes many designers can only dream of: places with lofty interiors and beautiful details, owned by people with big budgets and a...

Seeking Authenticity

By Jana Platina Phipps We are having an awakening in design as people everywhere seek authenticity. Consumers are increasingly acknowledging the ever-rising social and environmental costs of “cheap goods” and want to...

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