Window Fashion VISION

Tricks of the Trade: It Is Time to Up Your Game

By Roger Magalhaes It is that time of the year again—when everyone feels empowered by the new year. As business owners, this is a great time to tweak or implement new systems to improve your operations. In a recent survey I shared with my...

Preparing for a #CovidComeback for Your Employees

By Jessica Harling, Behind the Design For most of us, the “Great Pause” came as a great surprise. We have been forced into looking at our operational expenses, technology platforms, marketing tactics and employee relationships with an unforgiving...

6 Ways Window Treatment Companies Can Increase Equity and Inclusion

The recent attention on Black Lives Matter, the #MeToo movement, and the plight of immigrants and indigenous people in this country has highlighted the need for companies to increase efforts around equity and inclusion. But actually doing that work...

Lessons in Leadership: Derick Marsh, Rollease Acmeda

By Sophia Bennett Derick Marsh, CEO of the multinational window covering component manufacturer and distributor Rollease Acmeda, is no stranger to international business. He grew up in Germany, a child of a parent in the U.S. Foreign Service. Intent...

5 Tips for Creating a Curated Business

By Claudia Clobes Yudis We all know that your brand should have an identity and a voice that is cohesive and consistent across all your channels. Your clients hire you because they trust you and need your guidance, so make it easy for them to...

Category - Business Insight

Tricks of the Trade: Details Matter

Tricks of the Trade: Details Matter

By Roger Magalhaes A large portion of the custom window treatment industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. For that reason, these...

How–and Why–to Be Visible Right Now

How–and Why–to Be Visible Right Now

By Amanda Berlin It is necessary to keep yourself and your business visible right now. Here are three ways to do it To say we’re in unprecedented times would be an understatement. But as business owners, we have a few...

Finding Money in the Couch Cushions

By Madeleine MacRae Pandemic or not, there is one huge opportunity that most window covering dealers neglect. Consider this scenario: You are an owner/operator and your close rate is in the 70 percent range and you’re...

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