Window Fashion VISION

How To Sell Your Business

By Steven C. Bursten  Selling a business continues to be a popular hot topic and history can tell us why. Window treatments took off in the 1960s as wholesalers gave free fabric sample books to drapery workrooms and designers. In the ’70s, draperies...

Increase Your Profits with Plantation Shutters

From my experience, I know many dealers and installers run away from plantation shutters, but I go in the opposite direction and embrace these wood or faux-wood interior shutters.  It is true that making any mistake when dealing with shutters can be...

Wineries: A Lucrative Clientele for the Window Design Industry

From Oregon to New York and nearly everywhere in between, wineries are a lucrative business. Interior designers and window treatment professionals who want to work with them will find a wealth of opportunities in this hospitality-focused space. For...

IWCE EXPERIENCES FULL-FORCE COMEBACK IN FORT LAUDERDALE

For Immediate Release Grace McNamara Show Producer grace@wf-vision.com After a two-year hiatus, the International Window Coverings Expo (IWCE)—the largest trade show for the window covering industry in the world—returned in April, with the highest...

When Selling, Should You Choose Style or Color First?

I have been having a lengthy debate with one of my merchandising consultants who knows quite a bit about window coverings. She thinks the best way to sell any window covering is to first choose the color, then choose the treatment. I wholeheartedly...

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Category - Business Insight

Awning trends for 2021

The past year has seen droves of Americans shift their entertaining and family time outside to comply with social distancing guidelines. With this trend, demand for all kinds of shading systems-but, more specifically...

Touch Conversations

How Leaders Handle Hard Conversations

By LuAnn Nigara LuAnn Nigara Owning a business often feels like you are the lead clown in a circus act. You know what I mean: “In the center ring, we have Joe the Clown and the amazing spinning plates trick...

Make your income grow by getting your pricing right

Get Your Pricing Right for Success

By Michele Williams My phone rings and my email explodes at the beginning of the year and around tax season. Why? Everyone is in tax preparation High Point mode and is looking at their financials and wondering how to...

How to Experiment Without Fear of Failure

How to Experiment Without Fear of Failure

By Jay Steinfeld What is it about experimentation that is so easy to accept intellectually but so hard to do psychologically? It’s the fear of failing. Sure, Thomas Edison failed 10,000 times before finding the...

Setting Up Your Dream Workroom

By Kathryn Dillon I love the ability to use textiles to create something beautiful as well as functional for our homes, and many of us stumble into starting a workroom for this very reason. Entering the workroom...

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