What’s Trending at the Window in 2021?

International fabric manufacturer Wilson Fabrics shares what’s trending in roller shades for the year ahead. U.S.-based representatives, Karen Goelst and Andrew Vardas, take us through the latest fabric colors and designs, as well as essential...

Ania McNamara, Chief Marketing Officer

Tricks of the Trade: Details Matter

By Roger Magalhaes A large portion of the custom window treatment industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. For that reason, these consumers can be very...

Sophia Bennett, Editor in Chief of Window Fashion VISION

See Your Name in Print: How to Get Your Work Published

By Kathy Wall Why do some businesses get media attention and others don’t? Is it because those getting coverage in the press are somehow better? The answer is yes, but probably not in the way you imagine. The product and services those businesses...

Sophia Bennett, Editor in Chief of Window Fashion VISION

5 Tips to Make Virtual Design Consultations a Success

By Taryn Pearce Online interior design services were seeing an uptick in popularity before COVID-19, but the pandemic and resulting shutdown have made them a crucial part of any designer’s toolkit. Designers eager to add this service need to keep in...

Sophia Bennett, Editor in Chief of Window Fashion VISION

Inbound Marketing Through Trade Publication

3 Ways Trade Publications Impact Your Inbound Marketing & Generate Leads

Not too long ago, trade magazines used to be the only way for window covering professionals to learn about the latest developments in a field. Thanks to the distribution of information on the internet and social media, these professionals now have...

Ania McNamara, Chief Marketing Officer

Category - Business Insight

Home » Business Insight

The top 8 time-tested strategies to generate leads as a B2B company

Business Insight Uncategorized

Top 8 Time-Tested Strategies to Generate Leads for B2B

As a business to business vendor, you can’t expect to set up shop and have your customers come directly to you… Most of the executives and key decision makers who you’re trying to reach will be busy, and most likely...

3 months ago

Business Insight Uncategorized

How to Build Consumer Demand Beyond Your Direct Buyers

3 months ago

Business Insight

6 Ways Window Treatment Companies Can Increase Equity and Inclusion

The recent attention on Black Lives Matter, the #MeToo movement, and the plight of immigrants and indigenous people in this country has highlighted the need for companies to increase efforts around equity and inclusion...

3 months ago

Business Insight

How–and Why–to Be Visible Right Now

4 months ago

Business Insight

Finding Money in the Couch Cushions

5 months ago

Business Insight

A No-Frills Guide to Improving Your Google Search Visibility

Having your business listed at the top of a Google search result is one of the most valuable marketing assets you can obtain so it’s no surprise loopholes to algorithms have been attempted to gain visibility...

6 months ago

Business Insight

Protecting Your Mindset in These Uncharted Waters

By Amber De La Garza Right now, we are in uncharted waters and circumstances are outside our control. The question is: How are you going to react? Are you going to rationalize why it’s OK to not show up for your...

6 months ago

Business Insight

The Corona Conundrum: Keeping Employees and Clients Safe in the Time of COVID-19

By Roger Magalhaes Now that the economy is starting to reopen and consumers are returning to shops and studios, business owners are faced with challenges never imagined before: dealing with an invisible enemy that not...

6 months ago

Business Insight

Preparing for a #CovidComeback for Your Employees

By Jessica Harling, Behind the Design For most of us, the “Great Pause” came as a great surprise. We have been forced into looking at our operational expenses, technology platforms, marketing tactics and employee...

6 months ago

Business Insight Inspiration

Have It Your Way: The Benefits of Digital Fabric Printing

By Roberta G. Wax Photo courtesy of Spoonflower Designers have been printing on fabric for decades, but today’s textile-printing technology gives decorators more creative leeway, including the ability to create micro...

7 months ago

Business Insight

7 Practical Strategies to Infuse Staying Power into Your Business

By LuAnn Nigara and Vita Vygovska Given the current situation and the ever-evolving information we are receiving, it is understandable that most of us are feeling anxious about the future of our businesses. We feel it...

7 months ago

Business Insight

Have You Had Your Breakdown Yet?

By Vita Vygovska Have you had your breakdown yet? I have. It came on April 7, about three weeks into the coronavirus-related shutdown (at least in Pennsylvania, where I live). Everything was OK. Well, nothing really was...

7 months ago

Business Insight Industry News

In Tech We Trust?

By Susan Schultz Photo courtesy of Current Products Corp We are in the midst of a seismic paradigm shift when it comes to technology in our homes. The emergence of 5G wireless networks has many companies already touting...

7 months ago

Business Insight

Is Voice the Search of the Future? What to Know About the Evolution of SEO

By Welton Hong Not that long ago, the world changed irrevocably when information became available at the click of fingers on keyboards or the tap of thumbs on screens. But the homeowners of tomorrow are as likely to...

7 months ago

Business Insight

Find Your Brand Personality

We don’t drive cars, we drive BMWs. We don’t stop for coffee, we stop for Starbucks. We wear Armani and carry Dolce&Gabbana. We sip on Belvedere or Grey Goose. We don’t drink water, we drink Evian or Fiji. If the...

7 months ago

What’s Trending at the Window in 2021?

Tricks of the Trade: Details Matter

See Your Name in Print: How to Get Your Work Published

5 Tips to Make Virtual Design Consultations a Success

3 Ways Trade Publications Impact Your Inbound Marketing & Generate Leads

Category - Business Insight

Top 8 Time-Tested Strategies to Generate Leads for B2B

How to Build Consumer Demand Beyond Your Direct Buyers

6 Ways Window Treatment Companies Can Increase Equity and Inclusion

How–and Why–to Be Visible Right Now

Finding Money in the Couch Cushions

A No-Frills Guide to Improving Your Google Search Visibility

Protecting Your Mindset in These Uncharted Waters

The Corona Conundrum: Keeping Employees and Clients Safe in the Time of COVID-19

Preparing for a #CovidComeback for Your Employees

Have It Your Way: The Benefits of Digital Fabric Printing

7 Practical Strategies to Infuse Staying Power into Your Business

Have You Had Your Breakdown Yet?

In Tech We Trust?

Is Voice the Search of the Future? What to Know About the Evolution of SEO

Find Your Brand Personality

About

Subscribe

Follow Us

Follow Us!

Cart

Advertisement

Recent Posts

Most popular

Upcoming Events