Window Fashion VISION

6 Ways Window Treatment Companies Can Increase Equity and Inclusion

The recent attention on Black Lives Matter, the #MeToo movement, and the plight of immigrants and indigenous people in this country has highlighted the need for companies to increase efforts around equity and inclusion. But actually doing that work...

How–and Why–to Be Visible Right Now

By Amanda Berlin It is necessary to keep yourself and your business visible right now. Here are three ways to do it To say we’re in unprecedented times would be an understatement. But as business owners, we have a few options: retreat, put business...

Finding Money in the Couch Cushions

By Madeleine MacRae Pandemic or not, there is one huge opportunity that most window covering dealers neglect. Consider this scenario: You are an owner/operator and your close rate is in the 70 percent range and you’re raking in about $500,000 in...

A No-Frills Guide to Improving Your Google Search Visibility

Having your business listed at the top of a Google search result is one of the most valuable marketing assets you can obtain so it’s no surprise loopholes to algorithms have been attempted to gain visibility. While there are no ethical...

Protecting Your Mindset in These Uncharted Waters

By Amber De La Garza Right now, we are in uncharted waters and circumstances are outside our control. The question is: How are you going to react? Are you going to rationalize why it’s OK to not show up for your business? Or are you going to take a...

Category - Business Insight

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In Tech We Trust?

By Susan Schultz Photo courtesy of Current Products Corp We are in the midst of a seismic paradigm shift when it comes to technology in our homes. The emergence of 5G wireless networks has many companies already touting...

Find Your Brand Personality

We don’t drive cars, we drive BMWs. We don’t stop for coffee, we stop for Starbucks. We wear Armani and carry Dolce&Gabbana. We sip on Belvedere or Grey Goose. We don’t drink water, we drink Evian or Fiji. If the...

The Sustainable Window

By Deborah Moss Every day we strive to offer our clients window coverings that are beautiful and high performance. Thanks to innovations in materials and technology across our industry, it is now easier than ever to...

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