Window Fashion VISION

Awning trends for 2021

The past year has seen droves of Americans shift their entertaining and family time outside to comply with social distancing guidelines. With this trend, demand for all kinds of shading systems—but, more specifically, retractable awnings—has gone...

Threads, Cording and Other Products for Fabricating Outdoor Furnishings

By Kathryn Dillon Many years ago, a good friend asked me to repair his boat cushions for him, and I thought, “Why not?” I thought outdoor cushions would be similar to other indoor cushion projects, so it seemed easy enough. I cannot remember all the...

Lessons in Leadership with Julia Noran Johnston

What does being a leader really mean? It’s not the same as being a manager. It means you consistently show up, set an example and look for ways to grow. Most importantly, it means you don’t wait when there’s work to be done. These qualities...

How Leaders Handle Hard Conversations

By LuAnn Nigara LuAnn Nigara Owning a business often feels like you are the lead clown in a circus act. You know what I mean: “In the center ring, we have Joe the Clown and the amazing spinning plates trick!” When you start a window treatment or an...

Get Your Pricing Right for Success

By Michele Williams My phone rings and my email explodes at the beginning of the year and around tax season. Why? Everyone is looking at their financials and wondering how to make more or how to keep more. These are great questions to ask. But here...

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Category - Business Insight

How to Experiment Without Fear of Failure

By Jay Steinfeld What is it about experimentation that is so easy to accept intellectually but so hard to do psychologically? It’s the fear of failing. Sure, Thomas Edison failed 10,000 times before finding the right...

video marketing

How to Tell Your Story Using Video

By Jude Charles “Why should I do business with you versus any and every other option available to me?” That’s the No. 1 question on your customers’ minds before they ever call you or send off an inquiry email. Never...

To Plug In or Not to Plug In

By O’D McKewan Part two of this year’s “Motorization Playbook” series examines the three main choices for power supplies In this article, we will be taking a look at the differences between the three main choices...

5 Tips for Creating a Curated Business

By Claudia Clobes Yudis We all know that your brand should have an identity and a voice that is cohesive and consistent across all your channels. Your clients hire you because they trust you and need your guidance, so...

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