ShutterSMART’s Factory Expansion Guarantees Shutters in Weeks, Not Months

ShutterSMART expands its manufacturing capabilities to a brand-new state-of-the-art facility. This is the third ShutterSMART facility that is located in North America and it is committed to having the fastest delivery in the industry. Photo by...

Ania McNamara, Chief Marketing Officer

How Customers Are Trying to Find You in 2021

By Will Hanke My wife and I unknowingly bought each other new Fitbit watches for Christmas. These watches can show me my text messages, make phone calls, track my heart rate and play my favorite books on Audible. They’ll even tell us what time it is...

Sophia Bennett, Editor in Chief of Window Fashion VISION

How to Experiment Without Fear of Failure

By Jay Steinfeld What is it about experimentation that is so easy to accept intellectually but so hard to do psychologically? It’s the fear of failing. Sure, Thomas Edison failed 10,000 times before finding the right material for a lightbulb’s...

Sophia Bennett, Editor in Chief of Window Fashion VISION

Setting Up Your Dream Workroom

By Kathryn Dillon I love the ability to use textiles to create something beautiful as well as functional for our homes, and many of us stumble into starting a workroom for this very reason. Entering the workroom industry with a fashion design and...

Sophia Bennett, Editor in Chief of Window Fashion VISION

Does Magazine Advertising Still Work?

There is a perception that magazines have been killed by digital information. Organizations are dumping more revenue into online content generation and omnichannel pay-to-click. It’s easy to find evidence of the decline of print. But just like Mark...

Ania McNamara, Chief Marketing Officer

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Category - Business Insight

Business Insight Marketing

How to Tell Your Story Using Video

By Jude Charles “Why should I do business with you versus any and every other option available to me?” That’s the No. 1 question on your customers’ minds before they ever call you or send off an inquiry email. Never...

1 month ago

Business Insight Motorization

To Plug In or Not to Plug In

1 month ago

Industry News Business Insight

The Coulisse Academy Week – R+T Digital 2021

The Coulisse Academy Week R+T Digital 2021 Enter, the Netherlands, 11 February 2021 Coulisse, a worldwide supplier of window coverings, is presenting an innovative total solution of inspiring collections, advanced...

2 months ago

Business Insight

Tricks of the Trade: It Is Time to Up Your Game

3 months ago

Business Insight

Preparing for a #CovidComeback for Your Employees

3 months ago

Business Insight

6 Ways Window Treatment Companies Can Increase Equity and Inclusion

The recent attention on Black Lives Matter, the #MeToo movement, and the plight of immigrants and indigenous people in this country has highlighted the need for companies to increase efforts around equity and inclusion...

3 months ago

Business Insight

Lessons in Leadership: Derick Marsh, Rollease Acmeda

By Sophia Bennett Derick Marsh, CEO of the multinational window covering component manufacturer and distributor Rollease Acmeda, is no stranger to international business. He grew up in Germany, a child of a parent in...

3 months ago

Business Insight

5 Tips for Creating a Curated Business

By Claudia Clobes Yudis We all know that your brand should have an identity and a voice that is cohesive and consistent across all your channels. Your clients hire you because they trust you and need your guidance, so...

3 months ago

Inspiration Business Insight Industry News

Kick-Off 2021 With Madeleine MacRae’s Transformational #VirtualRetreat January 5-7!

2020 has been an incredible year. For some, it’s been a year of fear, anxiety and worry. For others, it’s been a year of growth and opportunity. For all of us, it’s been a year of uncertainty. Things have changed at...

4 months ago

Business Insight

Success Despite Hardships Pushes Alpha to be a “Company with a Soul”

By Sophia Bennett David Fezer (l) and Joseph Astran (r) from Alpha Tubular Motors Every company faces hardships, especially during its startup phase. Nine-year-old Alpha Tubular Motors is no exception. Founder David...

4 months ago

Woman using smart home application on phone to control window blinds indoors

Installation Business Insight Education Retail

Window Covering Retailers and Installers: Ride the New Wave of Smart-Home Technology

By Roger Magalhaes By now, every major manufacturer on the market offers automated window coverings. By the same token, virtually every type of window treatment has its automated version as well. Some manufacturers use...

4 months ago

Business Insight

Creating Safety, Managing Your Inner Dialogue During Crucial Conversations

By Kathryn Dillon I will never forget a comment from a client the day we delivered and installed drapery, shades, bedding, bed skirts and pillows for several rooms in her home. When we arrived, she said she could hardly...

4 months ago

Inspiration Business Insight

What’s Trending at the Window in 2021?

International fabric manufacturer Wilson Fabrics shares what’s trending in roller shades for the year ahead. U.S.-based representatives, Karen Goelst and Andrew Vardas, take us through the latest fabric colors and...

5 months ago

Business Insight Education Installation

Tricks of the Trade: Details Matter

By Roger Magalhaes A large portion of the custom window treatment industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. For that reason, these...

5 months ago

Business Insight

See Your Name in Print: How to Get Your Work Published

By Kathy Wall Why do some businesses get media attention and others don’t? Is it because those getting coverage in the press are somehow better? The answer is yes, but probably not in the way you imagine. The product...

8 months ago

ShutterSMART’s Factory Expansion Guarantees Shutters in Weeks, Not Months

How Customers Are Trying to Find You in 2021

How to Experiment Without Fear of Failure

Setting Up Your Dream Workroom

Does Magazine Advertising Still Work?

Category - Business Insight

How to Tell Your Story Using Video

To Plug In or Not to Plug In

The Coulisse Academy Week – R+T Digital 2021

Tricks of the Trade: It Is Time to Up Your Game

Preparing for a #CovidComeback for Your Employees

6 Ways Window Treatment Companies Can Increase Equity and Inclusion

Lessons in Leadership: Derick Marsh, Rollease Acmeda

5 Tips for Creating a Curated Business

Kick-Off 2021 With Madeleine MacRae’s Transformational #VirtualRetreat January 5-7!

Success Despite Hardships Pushes Alpha to be a “Company with a Soul”

Window Covering Retailers and Installers: Ride the New Wave of Smart-Home Technology

Creating Safety, Managing Your Inner Dialogue During Crucial Conversations

What’s Trending at the Window in 2021?

Tricks of the Trade: Details Matter

See Your Name in Print: How to Get Your Work Published

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