Tricks of the Trade: It Is Time to Up Your Game

By Roger Magalhaes It is that time of the year again—when everyone feels empowered by the new year. As business owners, this is a great time to tweak or implement new systems to improve your operations. In a recent survey I shared with my...

Sophia Bennett, Editor in Chief of Window Fashion VISION

Preparing for a #CovidComeback for Your Employees

By Jessica Harling, Behind the Design For most of us, the “Great Pause” came as a great surprise. We have been forced into looking at our operational expenses, technology platforms, marketing tactics and employee relationships with an unforgiving...

Sophia Bennett, Editor in Chief of Window Fashion VISION

6 Ways Window Treatment Companies Can Increase Equity and Inclusion

The recent attention on Black Lives Matter, the #MeToo movement, and the plight of immigrants and indigenous people in this country has highlighted the need for companies to increase efforts around equity and inclusion. But actually doing that work...

Sophia Bennett, Editor in Chief of Window Fashion VISION

Lessons in Leadership: Derick Marsh, Rollease Acmeda

By Sophia Bennett Derick Marsh, CEO of the multinational window covering component manufacturer and distributor Rollease Acmeda, is no stranger to international business. He grew up in Germany, a child of a parent in the U.S. Foreign Service. Intent...

Sophia Bennett, Editor in Chief of Window Fashion VISION

5 Tips for Creating a Curated Business

By Claudia Clobes Yudis We all know that your brand should have an identity and a voice that is cohesive and consistent across all your channels. Your clients hire you because they trust you and need your guidance, so make it easy for them to...

Sophia Bennett, Editor in Chief of Window Fashion VISION

Category - Business Insight

Inspiration Business Insight Industry News

Kick-Off 2021 With Madeleine MacRae’s Transformational #VirtualRetreat January 5-7!

2020 has been an incredible year. For some, it’s been a year of fear, anxiety and worry. For others, it’s been a year of growth and opportunity. For all of us, it’s been a year of uncertainty. Things have changed at...

1 month ago

Business Insight

Success Despite Hardships Pushes Alpha to be a “Company with a Soul”

1 month ago

Installation Business Insight Education Retail

Window Covering Retailers and Installers: Ride the New Wave of Smart-Home Technology

By Roger Magalhaes By now, every major manufacturer on the market offers automated window coverings. By the same token, virtually every type of window treatment has its automated version as well. Some manufacturers use...

1 month ago

Business Insight

Creating Safety, Managing Your Inner Dialogue During Crucial Conversations

2 months ago

Inspiration Business Insight

What’s Trending at the Window in 2021?

2 months ago

Business Insight

Tricks of the Trade: Details Matter

By Roger Magalhaes A large portion of the custom window treatment industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. For that reason, these...

3 months ago

Business Insight

See Your Name in Print: How to Get Your Work Published

By Kathy Wall Why do some businesses get media attention and others don’t? Is it because those getting coverage in the press are somehow better? The answer is yes, but probably not in the way you imagine. The product...

5 months ago

Business Insight

5 Tips to Make Virtual Design Consultations a Success

By Taryn Pearce Online interior design services were seeing an uptick in popularity before COVID-19, but the pandemic and resulting shutdown have made them a crucial part of any designer’s toolkit. Designers eager to...

5 months ago

Inbound Marketing Through Trade Publication

Business Insight

3 Ways Trade Publications Impact Your Inbound Marketing & Generate Leads

Not too long ago, trade magazines used to be the only way for window covering professionals to learn about the latest developments in a field. Thanks to the distribution of information on the internet and social media...

5 months ago

The top 8 time-tested strategies to generate leads as a B2B company

Uncategorized Business Insight

Top 8 Time-Tested Strategies to Generate Leads for B2B

As a business to business vendor, you can’t expect to set up shop and have your customers come directly to you… Most of the executives and key decision makers who you’re trying to reach will be busy, and most likely...

5 months ago

Uncategorized Business Insight

How to Build Consumer Demand Beyond Your Direct Buyers

As a business owner, you might be led to believe that the target audience for your marketing campaigns are the people who buy from you directly.While that may be true if there’s no 3rd party anywhere in your supply...

5 months ago

Business Insight

How–and Why–to Be Visible Right Now

By Amanda Berlin It is necessary to keep yourself and your business visible right now. Here are three ways to do it To say we’re in unprecedented times would be an understatement. But as business owners, we have a few...

6 months ago

Business Insight

Finding Money in the Couch Cushions

By Madeleine MacRae Pandemic or not, there is one huge opportunity that most window covering dealers neglect. Consider this scenario: You are an owner/operator and your close rate is in the 70 percent range and you’re...

7 months ago

Business Insight

A No-Frills Guide to Improving Your Google Search Visibility

Having your business listed at the top of a Google search result is one of the most valuable marketing assets you can obtain so it’s no surprise loopholes to algorithms have been attempted to gain visibility...

8 months ago

Business Insight

Protecting Your Mindset in These Uncharted Waters

By Amber De La Garza Right now, we are in uncharted waters and circumstances are outside our control. The question is: How are you going to react? Are you going to rationalize why it’s OK to not show up for your...

8 months ago

Tricks of the Trade: It Is Time to Up Your Game

Preparing for a #CovidComeback for Your Employees

6 Ways Window Treatment Companies Can Increase Equity and Inclusion

Lessons in Leadership: Derick Marsh, Rollease Acmeda

5 Tips for Creating a Curated Business

Category - Business Insight

Kick-Off 2021 With Madeleine MacRae’s Transformational #VirtualRetreat January 5-7!

Success Despite Hardships Pushes Alpha to be a “Company with a Soul”

Window Covering Retailers and Installers: Ride the New Wave of Smart-Home Technology

Creating Safety, Managing Your Inner Dialogue During Crucial Conversations

What’s Trending at the Window in 2021?

Tricks of the Trade: Details Matter

See Your Name in Print: How to Get Your Work Published

5 Tips to Make Virtual Design Consultations a Success

3 Ways Trade Publications Impact Your Inbound Marketing & Generate Leads

Top 8 Time-Tested Strategies to Generate Leads for B2B

How to Build Consumer Demand Beyond Your Direct Buyers

How–and Why–to Be Visible Right Now

Finding Money in the Couch Cushions

A No-Frills Guide to Improving Your Google Search Visibility

Protecting Your Mindset in These Uncharted Waters

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