Window Fashion VISION

Selling Transformation: Where Thinking Meets a Healthy Dose of the 3 Cs 

Think less and include the 3 Cs in your selling process and your business will grow. Sell the feeling that comes from owning the thing. Your sales will grow, which is why 2023 should be the year you stop selling window treatments and start selling...

MATTER: A New Window of Opportunity

By Jop Vos Who Are the Brains Behind It?  Matter was created by the Connectivity Standards Alliance (CSA). This 400-plus member group of tech companies includes all the big names such as Google, Apple, Samsung and Amazon. The members have been...

IWCE Exhibit Hall Sells Out in 2023

The International Window Coverings Expo, held April 19-21 in Charlotte, NC, produced beyond expectations in the quality of the event and the number of exhibitors and attendees.

CES 2023: Coulisse’s Award-Winning Eve MotionBlinds Smart Window Covering Motor Matter Certified

LAS VEGAS, NEVADA, JANUARY 5, 2023 – Eve MotionBlinds is named “CES 2023 Innovation Award Honoree” in the smart home category for its Upgrade Kit for Roller Blinds. The pioneering smart window covering brand from Dutch company Coulisse will...

How To Sell Your Business

By Steven C. Bursten  Selling a business continues to be a popular hot topic and history can tell us why. Window treatments took off in the 1960s as wholesalers gave free fabric sample books to drapery workrooms and designers. In the ’70s, draperies...

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Category - Business Insight

Awning trends for 2021

The past year has seen droves of Americans shift their entertaining and family time outside to comply with social distancing guidelines. With this trend, demand for all kinds of shading systems-but, more specifically...

Touch Conversations

How Leaders Handle Hard Conversations

By LuAnn Nigara LuAnn Nigara Owning a business often feels like you are the lead clown in a circus act. You know what I mean: “In the center ring, we have Joe the Clown and the amazing spinning plates trick...

Make your income grow by getting your pricing right

Get Your Pricing Right for Success

By Michele Williams My phone rings and my email explodes at the beginning of the year and around tax season. Why? Everyone is in tax preparation High Point mode and is looking at their financials and wondering how to...

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