Entrepreneur & Blinds.com Founder Jay Steinfeld Kicks Off IWCE 2022 with “Lead from the Core” Presentation

St. Paul, MN—The International Window Coverings Expo, scheduled for April 5-7, 2022, at the Greater Fort Lauderdale/Broward County Convention Center, announces Jay Steinfeld, entrepreneur and author of “Lead from the Core: The 4 Principles for...

Sophia Bennett, Editor in Chief of Window Fashion VISION

The Latest in Rechargeable Motorization Systems

By O’D McKewan This article will take a deeper dive in the very specific category of rechargeable battery-powered systems for motorized window treatments. I state “systems” because there are different ways to utilize rechargeable batteries...

Sophia Bennett, Editor in Chief of Window Fashion VISION

Awning trends for 2021

The past year has seen droves of Americans shift their entertaining and family time outside to comply with social distancing guidelines. With this trend, demand for all kinds of shading systems—but, more specifically, retractable awnings—has gone...

Sophia Bennett, Editor in Chief of Window Fashion VISION

Threads, Cording and Other Products for Fabricating Outdoor Furnishings

By Kathryn Dillon Many years ago, a good friend asked me to repair his boat cushions for him, and I thought, “Why not?” I thought outdoor cushions would be similar to other indoor cushion projects, so it seemed easy enough. I cannot remember all the...

Sophia Bennett, Editor in Chief of Window Fashion VISION

Lessons in Leadership with Julia Noran Johnston

What does being a leader really mean? It’s not the same as being a manager. It means you consistently show up, set an example and look for ways to grow. Most importantly, it means you don’t wait when there’s work to be done. These qualities...

Sophia Bennett, Editor in Chief of Window Fashion VISION

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Category - Business Insight

Inspiration Business Insight Industry News

Kick-Off 2021 With Madeleine MacRae’s Transformational #VirtualRetreat January 5-7!

2020 has been an incredible year. For some, it’s been a year of fear, anxiety and worry. For others, it’s been a year of growth and opportunity. For all of us, it’s been a year of uncertainty. Things have changed at...

10 months ago

Business Insight

Success Despite Hardships Pushes Alpha to be a “Company with a Soul”

By Sophia Bennett David Fezer (l) and Joseph Astran (r) from Alpha Tubular Motors Every company faces hardships, especially during its startup phase. Nine-year-old Alpha Tubular Motors is no exception. Founder David...

10 months ago

Woman using smart home application on phone to control window blinds indoors

Installation Business Insight Education Retail

Window Covering Retailers and Installers: Ride the New Wave of Smart-Home Technology

By Roger Magalhaes By now, every major manufacturer on the market offers automated window coverings. By the same token, virtually every type of window treatment has its automated version as well. Some manufacturers use...

10 months ago

Business Insight

Creating Safety, Managing Your Inner Dialogue During Crucial Conversations

By Kathryn Dillon I will never forget a comment from a client the day we delivered and installed drapery, shades, bedding, bed skirts and pillows for several rooms in her home. When we arrived, she said she could hardly...

10 months ago

Inspiration Business Insight

What’s Trending at the Window in 2021?

International fabric manufacturer Wilson Fabrics shares what’s trending in roller shades for the year ahead. U.S.-based representatives, Karen Goelst and Andrew Vardas, take us through the latest fabric colors and...

11 months ago

Business Insight Education Installation

Tricks of the Trade: Details Matter

By Roger Magalhaes A large portion of the custom window treatment industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. For that reason, these...

11 months ago

Business Insight

See Your Name in Print: How to Get Your Work Published

By Kathy Wall Why do some businesses get media attention and others don’t? Is it because those getting coverage in the press are somehow better? The answer is yes, but probably not in the way you imagine. The product...

September 4, 2020

Business Insight

5 Tips to Make Virtual Design Consultations a Success

By Taryn Pearce Online interior design services were seeing an uptick in popularity before COVID-19, but the pandemic and resulting shutdown have made them a crucial part of any designer’s toolkit. Designers eager to...

September 4, 2020

Inbound Marketing Through Trade Publication

Business Insight

3 Ways Trade Publications Impact Your Inbound Marketing & Generate Leads

Not too long ago, trade magazines used to be the only way for window covering professionals to learn about the latest developments in a field. Thanks to the distribution of information on the internet and social media...

September 3, 2020

The top 8 time-tested strategies to generate leads as a B2B company

Business Insight Marketing Sales

Top 8 Time-Tested Strategies to Generate Leads for B2B

As a business-to-business vendor, you can’t expect to set up shop and have your customers come directly to you… Most of the executives and key decision-makers who you’re trying to reach will be busy...

August 25, 2020

Entrepreneur & Blinds.com Founder Jay Steinfeld Kicks Off IWCE 2022 with “Lead from the Core” Presentation

The Latest in Rechargeable Motorization Systems

Awning trends for 2021

Threads, Cording and Other Products for Fabricating Outdoor Furnishings

Lessons in Leadership with Julia Noran Johnston

Category - Business Insight

Kick-Off 2021 With Madeleine MacRae’s Transformational #VirtualRetreat January 5-7!

Success Despite Hardships Pushes Alpha to be a “Company with a Soul”

Window Covering Retailers and Installers: Ride the New Wave of Smart-Home Technology

Creating Safety, Managing Your Inner Dialogue During Crucial Conversations

What’s Trending at the Window in 2021?

Tricks of the Trade: Details Matter

See Your Name in Print: How to Get Your Work Published

5 Tips to Make Virtual Design Consultations a Success

3 Ways Trade Publications Impact Your Inbound Marketing & Generate Leads

Top 8 Time-Tested Strategies to Generate Leads for B2B

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