Window Fashion VISION

Finding Money in the Couch Cushions

By Madeleine MacRae Pandemic or not, there is one huge opportunity that most window covering dealers neglect. Consider this scenario: You are an owner/operator and your close rate is in the 70 percent range and you’re raking in about $500,000 in...

Sophia Bennett, Editor in Chief of Window Fashion VISION

A No-Frills Guide to Improving Your Google Search Visibility

Having your business listed at the top of a Google search result is one of the most valuable marketing assets you can obtain so it’s no surprise loopholes to algorithms have been attempted to gain visibility. While there are no ethical...

Ania McNamara, Chief Marketing Officer

Protecting Your Mindset in These Uncharted Waters

By Amber De La Garza Right now, we are in uncharted waters and circumstances are outside our control. The question is: How are you going to react? Are you going to rationalize why it’s OK to not show up for your business? Or are you going to take a...

Sophia Bennett, Editor in Chief of Window Fashion VISION

The Corona Conundrum: Keeping Employees and Clients Safe in the Time of COVID-19

By Roger Magalhaes Now that the economy is starting to reopen and consumers are returning to shops and studios, business owners are faced with challenges never imagined before: dealing with an invisible enemy that not everyone believes is real or...

Sophia Bennett, Editor in Chief of Window Fashion VISION

Preparing for a #CovidComeback for Your Employees

By Jessica Harling, Behind the Design For most of us, the “Great Pause” came as a great surprise. We have been forced into looking at our operational expenses, technology platforms, marketing tactics and employee relationships with an unforgiving...

Sophia Bennett, Editor in Chief of Window Fashion VISION

Category - Business Insight

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Business Insight

The Business of Sustainability

In October 2018, the United Nations’ Intergovernmental Panel on Climate Change issued a report saying that nations needed to significantly lower their carbon emissions by 2030 or face dire, irreversible...

February 3, 2019

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