Window Fashion VISION

Increase Your Profits with Plantation Shutters

From my experience, I know many dealers and installers run away from plantation shutters, but I go in the opposite direction and embrace these wood or faux-wood interior shutters.  It is true that making any mistake when dealing with shutters can be...

Wineries: A Lucrative Clientele for the Window Design Industry

From Oregon to New York and nearly everywhere in between, wineries are a lucrative business. Interior designers and window treatment professionals who want to work with them will find a wealth of opportunities in this hospitality-focused space. For...


For Immediate Release Grace McNamara Show Producer After a two-year hiatus, the International Window Coverings Expo (IWCE)—the largest trade show for the window covering industry in the world—returned in April, with the highest...

When Selling, Should You Choose Style or Color First?

I have been having a lengthy debate with one of my merchandising consultants who knows quite a bit about window coverings. She thinks the best way to sell any window covering is to first choose the color, then choose the treatment. I wholeheartedly...

Lessons in Leadership: Maurice Roetgering and Christiaan Roetgering, Coulisse 

We interview the Roetgering brothers, founders of Coulisse, and inspirational leaders in sustainable window covering product development and philanthropists of our future. You both founded Coulisse in 1992. What was your inspiration for founding the...


Category - Business Insight

5 Tips for Creating a Curated Business

By Claudia Clobes Yudis We all know that your brand should have an identity and a voice that is cohesive and consistent across all your channels. Your clients hire you because they trust you and need your guidance, so...

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