Window Fashion VISION

ShutterSMART’s Factory Expansion Guarantees Shutters in Weeks, Not Months

ShutterSMART expands its manufacturing capabilities to a brand-new state-of-the-art facility. This is the third ShutterSMART facility that is located in North America and it is committed to having the fastest delivery in the industry. Photo by...

How Customers Are Trying to Find You in 2021

By Will Hanke My wife and I unknowingly bought each other new Fitbit watches for Christmas. These watches can show me my text messages, make phone calls, track my heart rate and play my favorite books on Audible. They’ll even tell us what time it is...

How to Experiment Without Fear of Failure

By Jay Steinfeld What is it about experimentation that is so easy to accept intellectually but so hard to do psychologically? It’s the fear of failing. Sure, Thomas Edison failed 10,000 times before finding the right material for a lightbulb’s...

Setting Up Your Dream Workroom

By Kathryn Dillon I love the ability to use textiles to create something beautiful as well as functional for our homes, and many of us stumble into starting a workroom for this very reason. Entering the workroom industry with a fashion design and...

Does Magazine Advertising Still Work?

There is a perception that magazines have been killed by digital information. Organizations are dumping more revenue into online content generation and omnichannel pay-to-click. It’s easy to find evidence of the decline of print. But just like Mark...

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Category - Business Insight

How–and Why–to Be Visible Right Now

How–and Why–to Be Visible Right Now

By Amanda Berlin It is necessary to keep yourself and your business visible right now. Here are three ways to do it To say we’re in unprecedented times would be an understatement. But as business owners, we have a few...

Finding Money in the Couch Cushions

By Madeleine MacRae Pandemic or not, there is one huge opportunity that most window covering dealers neglect. Consider this scenario: You are an owner/operator and your close rate is in the 70 percent range and you’re...

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