Window Fashion VISION

How To Sell Your Business

By Steven C. Bursten  Selling a business continues to be a popular hot topic and history can tell us why. Window treatments took off in the 1960s as wholesalers gave free fabric sample books to drapery workrooms and designers. In the ’70s, draperies...

Increase Your Profits with Plantation Shutters

From my experience, I know many dealers and installers run away from plantation shutters, but I go in the opposite direction and embrace these wood or faux-wood interior shutters.  It is true that making any mistake when dealing with shutters can be...

Wineries: A Lucrative Clientele for the Window Design Industry

From Oregon to New York and nearly everywhere in between, wineries are a lucrative business. Interior designers and window treatment professionals who want to work with them will find a wealth of opportunities in this hospitality-focused space. For...

IWCE EXPERIENCES FULL-FORCE COMEBACK IN FORT LAUDERDALE

For Immediate Release Grace McNamara Show Producer grace@wf-vision.com After a two-year hiatus, the International Window Coverings Expo (IWCE)—the largest trade show for the window covering industry in the world—returned in April, with the highest...

When Selling, Should You Choose Style or Color First?

I have been having a lengthy debate with one of my merchandising consultants who knows quite a bit about window coverings. She thinks the best way to sell any window covering is to first choose the color, then choose the treatment. I wholeheartedly...

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Category - Business Insight

5 Tips for Creating a Curated Business

By Claudia Clobes Yudis We all know that your brand should have an identity and a voice that is cohesive and consistent across all your channels. Your clients hire you because they trust you and need your guidance, so...

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