ShutterSMART’s Factory Expansion Guarantees Shutters in Weeks, Not Months

ShutterSMART expands its manufacturing capabilities to a brand-new state-of-the-art facility. This is the third ShutterSMART facility that is located in North America and it is committed to having the fastest delivery in the industry. Photo by...

Ania McNamara, Chief Marketing Officer

How Customers Are Trying to Find You in 2021

By Will Hanke My wife and I unknowingly bought each other new Fitbit watches for Christmas. These watches can show me my text messages, make phone calls, track my heart rate and play my favorite books on Audible. They’ll even tell us what time it is...

Sophia Bennett, Editor in Chief of Window Fashion VISION

How to Experiment Without Fear of Failure

By Jay Steinfeld What is it about experimentation that is so easy to accept intellectually but so hard to do psychologically? It’s the fear of failing. Sure, Thomas Edison failed 10,000 times before finding the right material for a lightbulb’s...

Sophia Bennett, Editor in Chief of Window Fashion VISION

Setting Up Your Dream Workroom

By Kathryn Dillon I love the ability to use textiles to create something beautiful as well as functional for our homes, and many of us stumble into starting a workroom for this very reason. Entering the workroom industry with a fashion design and...

Sophia Bennett, Editor in Chief of Window Fashion VISION

Does Magazine Advertising Still Work?

There is a perception that magazines have been killed by digital information. Organizations are dumping more revenue into online content generation and omnichannel pay-to-click. It’s easy to find evidence of the decline of print. But just like Mark...

Ania McNamara, Chief Marketing Officer

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Category - Business Insight

Business Insight

5 Tips to Make Virtual Design Consultations a Success

By Taryn Pearce Online interior design services were seeing an uptick in popularity before COVID-19, but the pandemic and resulting shutdown have made them a crucial part of any designer’s toolkit. Designers eager to...

8 months ago

Inbound Marketing Through Trade Publication

Business Insight

3 Ways Trade Publications Impact Your Inbound Marketing & Generate Leads

Not too long ago, trade magazines used to be the only way for window covering professionals to learn about the latest developments in a field. Thanks to the distribution of information on the internet and social media...

8 months ago

The top 8 time-tested strategies to generate leads as a B2B company

Business Insight Marketing Sales

Top 8 Time-Tested Strategies to Generate Leads for B2B

As a business-to-business vendor, you can’t expect to set up shop and have your customers come directly to you… Most of the executives and key decision-makers who you’re trying to reach will be busy, and most likely...

8 months ago

Uncategorized Business Insight

How to Build Consumer Demand Beyond Your Direct Buyers

As a business owner, you might be led to believe that the target audience for your marketing campaigns are the people who buy from you directly.While that may be true if there’s no 3rd party anywhere in your supply...

8 months ago

Business Insight

How–and Why–to Be Visible Right Now

By Amanda Berlin It is necessary to keep yourself and your business visible right now. Here are three ways to do it To say we’re in unprecedented times would be an understatement. But as business owners, we have a few...

9 months ago

Business Insight

Finding Money in the Couch Cushions

By Madeleine MacRae Pandemic or not, there is one huge opportunity that most window covering dealers neglect. Consider this scenario: You are an owner/operator and your close rate is in the 70 percent range and you’re...

10 months ago

Business Insight

A No-Frills Guide to Improving Your Google Search Visibility

Having your business listed at the top of a Google search result is one of the most valuable marketing assets you can obtain so it’s no surprise loopholes to algorithms have been attempted to gain visibility...

10 months ago

Business Insight

Protecting Your Mindset in These Uncharted Waters

By Amber De La Garza Right now, we are in uncharted waters and circumstances are outside our control. The question is: How are you going to react? Are you going to rationalize why it’s OK to not show up for your...

11 months ago

Business Insight

The Corona Conundrum: Keeping Employees and Clients Safe in the Time of COVID-19

By Roger Magalhaes Now that the economy is starting to reopen and consumers are returning to shops and studios, business owners are faced with challenges never imagined before: dealing with an invisible enemy that not...

11 months ago

Inspiration Business Insight

Have It Your Way: The Benefits of Digital Fabric Printing

By Roberta G. Wax Photo courtesy of Spoonflower Designers have been printing on fabric for decades, but today’s textile-printing technology gives decorators more creative leeway, including the ability to create micro...

12 months ago

ShutterSMART’s Factory Expansion Guarantees Shutters in Weeks, Not Months

How Customers Are Trying to Find You in 2021

How to Experiment Without Fear of Failure

Setting Up Your Dream Workroom

Does Magazine Advertising Still Work?

Category - Business Insight

5 Tips to Make Virtual Design Consultations a Success

3 Ways Trade Publications Impact Your Inbound Marketing & Generate Leads

Top 8 Time-Tested Strategies to Generate Leads for B2B

How to Build Consumer Demand Beyond Your Direct Buyers

How–and Why–to Be Visible Right Now

Finding Money in the Couch Cushions

A No-Frills Guide to Improving Your Google Search Visibility

Protecting Your Mindset in These Uncharted Waters

The Corona Conundrum: Keeping Employees and Clients Safe in the Time of COVID-19

Have It Your Way: The Benefits of Digital Fabric Printing

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