Window Fashion VISION

Author - Sophia Bennett, Editor in Chief of Window Fashion VISION

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Find Your Brand Personality

We don’t drive cars, we drive BMWs. We don’t stop for coffee, we stop for Starbucks. We wear Armani and carry Dolce&Gabbana. We sip on Belvedere or Grey Goose. We don’t drink water, we drink Evian or Fiji. If the...

All in the Family

Working with a family member can be the best thing in the world or a chance for long-standing tensions to come up at work, not just around the dinner table. Fortunately for Sharon Falcher and Sherica Maynard, owners of...

The Sustainable Window

By Deborah Moss Every day we strive to offer our clients window coverings that are beautiful and high performance. Thanks to innovations in materials and technology across our industry, it is now easier than ever to...

The Wallet-Opening Power of Storytelling

By LuAnn Nigara My friend and productivity coach, Amber De La Garza, recently gave me a book with a title that piqued my interest: “Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and...

Queen of Green

Leigh Anderson, owner of Willow Drapery & Upholstery in Glenview, IL, came by her love of textiles naturally. “My family owned textile mills, so there was this greater force in my life educating me about fabric from...

The Insurance Policy

By Roger Magalhaes Most people (myself included) are not big fans of paying insurance premiums. If you add up the amount you have paid for insurance over the years, it will probably shock you. But on the rare occasion...

Grace McNamara Scholarship Winner Announced

The Grace McNamara Scholarship—offered every year for the International Window Coverings Expo—is presented to an individual in the industry who is either just starting out or has had a need for some extra education to...

Economical, Evolutionary, Energy-Saving Shades

By Gail Gutsche Roller shades, the oldest and simplest of window treatments, never go out of style. Easy to operate, a breeze to dress up or down, energy efficient, economical and timeless, roller shades—and their...

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