Sophia Bennett, Editor In Chief Of Window Fashion VISION, Author At Window Fashion VISION

Industry News Sales

Framing the Conversation

The case for whether window covering professionals need to pay attention to shutters is pretty open and shut. “The shutter industry is a $600 million dollar business and is estimated to grow to $800 million by 2022,”...

June 2, 2021

Outdoor funishings made with Sailrite products

Business Insight Inspiration

Threads, Cording and Other Products for Fabricating Outdoor Furnishings

By Kathryn Dillon Many years ago, a good friend asked me to repair his boat cushions for him, and I thought, “Why not?” I thought outdoor cushions would be similar to other indoor cushion projects, so it seemed easy...

May 26, 2021

Inspiration

All the Rage in the Outdoors

It’s no secret that interest in outdoor living has grown tremendously since the beginning of the COVID-19 pandemic. People in hot locations are installing swimming pools, those in colder climates have been...

May 25, 2021

Business Insight Industry News

Lessons in Leadership with Julia Noran Johnston

What does being a leader really mean? It’s not the same as being a manager. It means you consistently show up, set an example and look for ways to grow. Most importantly, it means you don’t wait when there’s work to be...

May 24, 2021

Installation

4 Things to Consider When Choosing a Window Covering Installers’ Vehicle

By Roger Magalhaes Buying a working vehicle is a big investment and should not be rushed. Besides the large financial commitment, there are specific needs that the new company car should fulfill. Our industry is very...

May 10, 2021

Business Insight

How Leaders Handle Hard Conversations

By LuAnn Nigara LuAnn Nigara Owning a business often feels like you are the lead clown in a circus act. You know what I mean: “In the center ring, we have Joe the Clown and the amazing spinning plates trick...

April 28, 2021

Make your income grow by getting your pricing right

Business Insight

Get Your Pricing Right for Success

By Michele Williams My phone rings and my email explodes at the beginning of the year and around tax season. Why? Everyone is in tax preparation High Point mode and is looking at their financials and wondering how to...

April 22, 2021

Business Insight Marketing

How Customers Are Trying to Find You in 2021

By Will Hanke For Christmas, my wife and I unknowingly bought each other new Fitbit watches after looking through classic Fitbit charge 4 bands and other options. These watches can show me my text messages, make phone...

April 14, 2021

Inspiration

Bathroom Curtains: Not Just for Windows

Photo provided by Brenda Hite Baxter Diana Apgar with Decorating Den Interiors believes every room needs window treatments, but they play an especially important role in bathrooms, especially in a new bathroom. Once...

April 5, 2021

Business Insight

How to Experiment Without Fear of Failure

By Jay Steinfeld What is it about experimentation that is so easy to accept intellectually but so hard to do psychologically? It’s the fear of failing. Sure, Thomas Edison failed 10,000 times before finding the...

March 23, 2021

Author - Sophia Bennett, Editor in Chief of Window Fashion VISION