Window fashion professionals and home decorating enthusiasts have a comprehensive new resource for inspiration and technical information for window coverings and soft treatments of all kinds. “Designer Window Fashions,”...
The story of Forest Drapery Hardware begins once upon a time in a land not so far away. Henk Bosgoed, an enterprising young Dutch man, started an upholstery and soft furnishing materials business from the back of a...
Trends may come and go, but one thing is certain: Wood window treatments are here to stay. This enduring class of window coverings offers beautiful aesthetics and terrific function. Wood treatments are widely available...
By Kathy Wall Why do some businesses get media attention and others don’t? Is it because those getting coverage in the press are somehow better? The answer is yes, but probably not in the way you imagine. The product...
By Taryn Pearce Online interior design services were seeing an uptick in popularity before COVID-19, but the pandemic and resulting shutdown have made them a crucial part of any designer’s toolkit. Designers eager...
Not too long ago, trade magazines used to be the only way for window covering professionals to learn about the latest developments in a field. Thanks to the distribution of information on the internet and social media...
As a business-to-business vendor, you can’t expect to set up shop and have your customers come directly to you… Most of the executives and key decision-makers who you’re trying to reach will be busy...
As a business owner, you need to know what the best marketing strategies for your business are. Is it using Sureshot.io to automate cold outreach? Is it doing work in the local community? Is it creating engaging posts...
For a recent project, Insolroll and a design firm worked with a client who wanted shades for sun control and privacy at their urban residence but didn’t want a closed-in feeling. The designer came up with a concept to...
Window Fashion VISION is thrilled to recognize some of the industry’s brightest up-and-coming stars through the new Window Fashion VISION 20 Under 40 Awards. Participants will be honored at a virtual...
