Logo updates are serious business. If you’ve had the same logo for years—or possibly even decades—then we’re talking about a truly valuable business asset. Steeped in daily use and potentially sprinkled all over signs...
By Will Hanke For Christmas, my wife and I unknowingly bought each other new Fitbit watches after looking through classic Fitbit charge 4 bands and other options. These watches can show me my text messages, make phone...
There is a perception that magazines have been killed by digital information. Organizations are dumping more revenue into online content generation and omnichannel pay-to-click by using platforms such as to fulfill...
By Jude Charles “Why should I do business with you versus any and every other option available to me?”That’s the No. 1 question on your customers’ minds before they ever call you or send off an...
By Claudia Clobes YudisWe all know that your brand should have an identity and a voice that is cohesive and consistent across all your channels. Your clients hire you because they trust you and need your guidance, so...
By Amanda BerlinIt is necessary to keep yourself and your business visible right now. Here are three ways to do itTo say we’re in unprecedented times would be an understatement. But as business owners, we have a...
By Welton Hong Not that long ago, the world changed irrevocably when information became available at the click of fingers on keyboards or the tap of thumbs on screens.But the homeowners of tomorrow are as likely to...
Working with a family member can be the best thing in the world or a chance for long-standing tensions to come up at work, not just around the dinner table. Fortunately for Sharon Falcher and Sherica Maynard, owners of...