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Is Your Logo Design in Need of a Refresh? 5 Key Questions

Logo updates are serious business. If you’ve had the same logo for years—or possibly even decades—then we’re talking about a truly valuable business asset. Steeped in daily use and potentially sprinkled all over signs...

November 10, 2022

Business Insight Marketing

How Customers Are Trying to Find You in 2021

By Will Hanke For Christmas, my wife and I unknowingly bought each other new Fitbit watches after looking through classic Fitbit charge 4 bands and other options. These watches can show me my text messages, make phone...

April 14, 2021

Business Insight Marketing Sales

Does Magazine Advertising Still Work?

There is a perception that magazines have been killed by digital information. Organizations are dumping more revenue into online content generation and omnichannel pay-to-click by using platforms such as to fulfill...

March 8, 2021

Business Insight Marketing

How to Tell Your Story Using Video

By Jude Charles “Why should I do business with you versus any and every other option available to me?” That’s the No. 1 question on your customers’ minds before they ever call you or send off an...

March 6, 2021

Business Insight

5 Tips for Creating a Curated Business

By Claudia Clobes Yudis We all know that your brand should have an identity and a voice that is cohesive and consistent across all your channels. Your clients hire you because they trust you and need your guidance, so...

January 5, 2021

Business Insight

How–and Why–to Be Visible Right Now

By Amanda Berlin It is necessary to keep yourself and your business visible right now. Here are three ways to do it To say we’re in unprecedented times would be an understatement. But as business owners, we have a...

July 16, 2020

Business Insight

Is Voice the Search of the Future? What to Know About the Evolution of SEO

By Welton Hong Not that long ago, the world changed irrevocably when information became available at the click of fingers on keyboards or the tap of thumbs on screens. But the homeowners of tomorrow are as likely to...

April 14, 2020

Inspiration

All in the Family

Working with a family member can be the best thing in the world or a chance for long-standing tensions to come up at work, not just around the dinner table. Fortunately for Sharon Falcher and Sherica Maynard, owners of...

March 30, 2020

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