By Amanda Berlin It is necessary to keep yourself and your business visible right now. Here are three ways to do it To say we’re in unprecedented times would be an understatement. But as business owners, we have a...
Workroom of the Year winner Tracie Bresnahan with Custom Creations started her textile career as an apparel engineer in Georgia. Her side hustle was making draperies and valances for friends. In the beginning, she...
Lori Yanez with Sheffield Furniture & Interiors in Phoenixville, Pennsylvania, began her career in 1993. She felt it was important to develop a specialty in a specific area of design, so when it came time to choose...
Window Fashion VISION is thrilled to announce the winners of this year’s VISION Design & Workroom Competition Awards, which were founded to recognize artisans in the window fashion industry and celebrate the...
By Madeleine MacRae Pandemic or not, there is one huge opportunity that most window covering dealers neglect. Consider this scenario: You are an owner/operator and your close rate is in the 70 percent range and...
Having your business listed at the top of a Google search result is one of the most valuable marketing assets you can obtain so it’s no surprise loopholes to algorithms have been attempted to gain visibility...
By Amber De La Garza Right now, we are in uncharted waters and circumstances are outside our control. The question is: How are you going to react? Are you going to rationalize why it’s OK to not show up for your...
By Roger Magalhaes Now that the economy is starting to reopen and consumers are returning to shops and studios, business owners are faced with challenges never imagined before: dealing with an invisible enemy that not...
This year’s VISION Design and Workroom Competition Awards, sponsored by Window Fashion VISION and Kirsch Drapery Hardware, will be presented in a special online ceremony on Wednesday, June 24 at 7 p.m. Eastern...
The International Window Coverings Expo (IWCE) was one of many live interior design events postponed due to the global coronavirus pandemic. But rather than waiting until 2021 to bring window fashion enthusiasts...
