Window Fashions Archives | Page 2 Of 4

Inspiration

A Life in Color and Pattern

By Sophia Bennett All photos courtesy of Dorothy Draper & Company, Inc. When Carleton Varney started at Dorothy Draper & Company, he would walk around the office with the storied designer as she checked in on...

November 17, 2020

Business Insight Education Installation

Tricks of the Trade: Details Matter

By Roger Magalhaes A large portion of the custom window treatment industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. For that reason, these...

November 12, 2020

Inspiration

Material Trends

Fabric is a foundational part of all draperies, soft shades and other home goods. What textiles are consumers clamoring for right now? And what can workrooms and designers expect from the fabrics of the future? We asked...

October 9, 2020

Inspiration

New Book Offers Information, Inspiration for Window Treatments

Window fashion professionals and home decorating enthusiasts have a comprehensive new resource for inspiration and technical information for window coverings and soft treatments of all kinds. “Designer Window Fashions,”...

September 30, 2020

Business Insight

See Your Name in Print: How to Get Your Work Published

By Kathy Wall Why do some businesses get media attention and others don’t? Is it because those getting coverage in the press are somehow better? The answer is yes, but probably not in the way you imagine. The product...

September 4, 2020

Business Insight

5 Tips to Make Virtual Design Consultations a Success

By Taryn Pearce Online interior design services were seeing an uptick in popularity before COVID-19, but the pandemic and resulting shutdown have made them a crucial part of any designer’s toolkit. Designers eager...

September 4, 2020

Inbound Marketing Through Trade Publication

Business Insight

3 Ways Trade Publications Impact Your Inbound Marketing & Generate Leads

Not too long ago, trade magazines used to be the only way for window covering professionals to learn about the latest developments in a field. Thanks to the distribution of information on the internet and social media...

September 3, 2020

Uncategorized

Window Fashion VISION Recognizes Young Leaders Through 20 Under 40 Awards

Window Fashion VISION is thrilled to recognize some of the industry’s brightest up-and-coming stars through the new Window Fashion VISION 20 Under 40 Awards. Participants will be honored at a virtual...

July 28, 2020

Business Insight

Finding Money in the Couch Cushions

By Madeleine MacRae Pandemic or not, there is one huge opportunity that most window covering dealers neglect. Consider this scenario: You are an owner/operator and your close rate is in the 70 percent range and...

June 18, 2020

Business Insight

Protecting Your Mindset in These Uncharted Waters

By Amber De La Garza Right now, we are in uncharted waters and circumstances are outside our control. The question is: How are you going to react? Are you going to rationalize why it’s OK to not show up for your...

June 7, 2020

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