Helser Brothers Redefines Custom Drapery with the Launch of the Motorized Traverse French Pole

FOR IMMEDIATE RELEASEOctober 16, 2025 CHANDLER, Ariz. — October 16, 2025 — Helser Brothers, a premier manufacturer of custom drapery hardware, has unveiled a groundbreaking innovation that merges timeless design with advanced technology: the...

Anne Bild

Texton Introduces Decorative “Opulence” Bottom Rails for COLOR Roller Shades

FOR IMMEDIATE RELEASE Dallas, TX – Wednesday, Oct 15th 2025 – Texton, a leading name in custom window treatments, has announced an exciting new upgrade to its popular COLOR Roller Shade line: Decorative Bottom Rails, designed to bring a touch of...

Anne Bild

Decorating Den Interiors Promotes Hawkins to Director of Education

Easton, Md.— Decorating Den Interiors announced the promotion of Elizabeth Hawkins to the position of director of education and training. “In this role, Elizabeth will provide leadership for all aspects of our Decorating Den Interiors...

Anne Bild

Bond Brings Smarter Control and Home Automation Compatibility to Vertilux

Cresskill, NJ – October 15, 2025 – Bond has created a special version of its award-winning RF-to-WiFi Bond Bridge Pro device hub for Vertilux. Sold by Vertilux, the new VTi Nexus Bridge powered by Bond brings Bond’s category-leading smart set...

Anne Bild

Window Fashion VISION Launches Inaugural Readers’ Choice – Industry Professionals Set the Standard

Charlotte, NC – October 8, 2025 – Window Fashion VISION magazine is proud to announce the launch of its very first Readers’ Choice Awards, a new initiative that puts opportunity in the hands of industry professionals to recognize the brands...

Anne Bild

Category - Business Insight

Business Insight Marketing

How to Tell Your Story Using Video

By Jude Charles “Why should I do business with you versus any and every other option available to me?” That’s the No. 1 question on your customers’ minds before they ever call you or send off an...

March 6, 2021

Business Insight Motorization

To Plug In or Not to Plug In

By O’D McKewan Part two of this year’s “Motorization Playbook” series examines the three main choices for power supplies In this article, we will be taking a look at the differences between the...

March 6, 2021

Industry News Business Insight

The Coulisse Academy Week – R+T Digital 2021

The Coulisse Academy Week R+T Digital 2021 Enter, the Netherlands, 11 February 2021 Coulisse, a worldwide supplier of window coverings, is presenting an innovative total solution of inspiring collections, advanced...

February 11, 2021

Business Insight

Tricks of the Trade: It Is Time to Up Your Game

By Roger Magalhaes It is that time of the year again-when everyone feels empowered by the new year. As business owners, this is a great time to tweak or implement new systems to improve your operations. For instance, if...

January 14, 2021

Business Insight

Preparing for a #CovidComeback for Your Employees

By Jessica Harling, Behind the Design For most of us, the “Great Pause” came as a great surprise. We have been forced into looking at our operational expenses, technology platforms, marketing tactics and...

January 14, 2021

Business Insight

6 Ways Window Treatment Companies Can Increase Equity and Inclusion

The recent attention on Black Lives Matter, the #MeToo movement, and the plight of immigrants and indigenous people in this country has highlighted the need for companies to increase efforts around equity and inclusion...

January 12, 2021

Business Insight

Lessons in Leadership: Derick Marsh, Rollease Acmeda

By Sophia Bennett Derick Marsh, CEO of the multinational window covering component manufacturer and distributor Rollease Acmeda, is no stranger to international business. He grew up in Germany, a child of a parent in...

January 7, 2021

Business Insight

5 Tips for Creating a Curated Business

By Claudia Clobes Yudis We all know that your brand should have an identity and a voice that is cohesive and consistent across all your channels. Your clients hire you because they trust you and need your guidance, so...

January 5, 2021

Inspiration Business Insight Industry News

Kick-Off 2021 With Madeleine MacRae’s Transformational #VirtualRetreat January 5-7!

2020 has been an incredible year. For some, it’s been a year of fear, anxiety and worry. For others, it’s been a year of growth and opportunity. For all of us, it’s been a year of uncertainty. Things have changed at...

December 16, 2020

Business Insight

Success Despite Hardships Pushes Alpha to be a “Company with a Soul”

By Sophia Bennett David Fezer (l) and Joseph Astran (r) from Alpha Tubular Motors Every company faces hardships, especially during its startup phase. Nine-year-old Alpha Tubular Motors is no exception. Founder David...

December 14, 2020