Calling All Rising Stars! Nominations Open for Window Fashion VISION’s 40 Under 40 Awards

FOR IMMEDIATE RELEASE Date: August 28, 2025 Charlotte, NC — Window Fashion VISION magazine is excited to announce that nominations are now open for the 2025 40 Under 40 Awards, honoring the next generation of leaders shaping the window covering...

Anne Bild

Trivantage® Becomes Sole Distributor of Premium Screen Fabric

FOR IMMEDIATE RELEASEContact:Sydney Fordice(704) 926-1362sfordice@wrayward.com Trivantage ® Becomes Sole Distributor of Premium Screen Fabric TEXTILENE® 95 Reduces Solar Glare and Heat Transfer BURLINGTON, N.C., August 18, 2025 — Trivantage, a...

Anne Bild

Screen Innovations Launches Shade Innovations, Unveils Advanced Motor & Control Technologies, and Expands Automation at Austin-Based U.S. Shade Facility

New advanced technologies and fast, precision-cut shades Austin, TX (August 12, 2025) — Screen Innovations (SI)— the AV industry’s innovative and assertive brand in projection screens, window coverings, outdoor shading, and screen...

Anne Bild

Five Star Franchising Taps Wanda Hoegren to be New Brand President of Gotcha Covered

Franchise veteran looks to expand on year of strong growth as VP of Operations for custom window treatment franchise MEDIA CONTACT:Heather Ripley Ripley PR (865) 977-1973 hripley@ripleypr.com SPRINGVILLE, Utah — July 30, 2025 — Five Star...

Anne Bild

Grace Media, Leader in the Window Covering Industry, Acquired by BridgeTower Media

FOR IMMEDIATE RELEASE National B2B Intelligence Platform Expands with International Window Coverings Expo and Window Fashion VISION Magazine GREENSBORO & HUNTERSVILLE, NC – August 6, 2025 – BridgeTower Media, a leading provider of business...

Anne Bild

Category - Business Insight

Woman using smart home application on phone to control window blinds indoors

Installation Business Insight Education Retail

Window Covering Retailers and Installers: Ride the New Wave of Smart-Home Technology

By Roger Magalhaes By now, every major manufacturer on the market offers automated window coverings. By the same token, virtually every type of window treatment has its automated version as well. Some manufacturers use...

December 14, 2020

Business Insight

Creating Safety, Managing Your Inner Dialogue During Crucial Conversations

By Kathryn Dillon I will never forget a comment from a client the day we delivered and installed drapery, shades, bedding, bed skirts and pillows for several rooms in her home. When we arrived, she said she could hardly...

December 4, 2020

Inspiration Business Insight

What’s Trending at the Window in 2021?

International fabric manufacturer Wilson Fabrics shares what’s trending in roller shades for the year ahead. U.S.-based representatives, Karen Goelst and Andrew Vardas, take us through the latest fabric colors and...

November 16, 2020

Business Insight Education Installation

Tricks of the Trade: Details Matter

By Roger Magalhaes A large portion of the custom window treatment industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. For that reason, these...

November 12, 2020

Business Insight

See Your Name in Print: How to Get Your Work Published

By Kathy Wall Why do some businesses get media attention and others don’t? Is it because those getting coverage in the press are somehow better? The answer is yes, but probably not in the way you imagine. The product...

September 4, 2020

Business Insight

5 Tips to Make Virtual Design Consultations a Success

By Taryn Pearce Online interior design services were seeing an uptick in popularity before COVID-19, but the pandemic and resulting shutdown have made them a crucial part of any designer’s toolkit. Designers eager...

September 4, 2020

Inbound Marketing Through Trade Publication

Business Insight

3 Ways Trade Publications Impact Your Inbound Marketing & Generate Leads

Not too long ago, trade magazines used to be the only way for window covering professionals to learn about the latest developments in a field. Thanks to the distribution of information on the internet and social media...

September 3, 2020

The top 8 time-tested strategies to generate leads as a B2B company

Business Insight Marketing Sales

Top 8 Time-Tested Strategies to Generate Leads for B2B

As a business-to-business vendor, you can’t expect to set up shop and have your customers come directly to you… Most of the executives and key decision-makers who you’re trying to reach will be busy...

August 25, 2020

Uncategorized Business Insight

How to Build Consumer Demand Beyond Your Direct Buyers

As a business owner, you need to know what the best marketing strategies for your business are. Is it using Sureshot.io to automate cold outreach? Is it doing work in the local community? Is it creating engaging posts...

August 24, 2020

Business Insight

How–and Why–to Be Visible Right Now

By Amanda Berlin It is necessary to keep yourself and your business visible right now. Here are three ways to do it To say we’re in unprecedented times would be an understatement. But as business owners, we have a...

July 16, 2020