By Claudia Clobes Yudis We all know that your brand should have an identity and a voice that is cohesive and consistent across all your channels. Your clients hire you because they trust you and need your guidance, so...
By Sophia Bennett David Fezer (l) and Joseph Astran (r) from Alpha Tubular Motors Every company faces hardships, especially during its startup phase. Nine-year-old Alpha Tubular Motors is no exception. Founder David...
By Roger Magalhaes By now, every major manufacturer on the market offers automated window coverings. By the same token, virtually every type of window treatment has its automated version as well. Some manufacturers use...
Designers, color consultants and other professionals share what’s in and what’s out for 2021. High-contrast colorways “I often find my clients steering toward neutral/safe colors and tones. However, lately there has...
By Kathryn Dillon I will never forget a comment from a client the day we delivered and installed drapery, shades, bedding, bed skirts and pillows for several rooms in her home. When we arrived, she said she could hardly...
By Sophia Bennett 2020 will be a holiday season like none other, and with the way things are going, 2021 doesn’t look like it’s going to be much better. Scientists are predicting that it could take until...
By Kathryn Dillon An industry-wide definition for performance fabrics is still in the making, but what consumers want is textiles that will withstand the hustle and bustle of family life, pets and entertaining. They...
By Sophia Bennett All photos courtesy of Dorothy Draper & Company, Inc. When Carleton Varney started at Dorothy Draper & Company, he would walk around the office with the storied designer as she checked in on...
By Roger Magalhaes A large portion of the custom window treatment industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. For that reason, these...
By Melissa Galt Photo courtesy of Amity Home High Point Market is a great place to find new home products, but it’s also an ideal spot to identify larger trends. Here are six from this year’s fall market...