Helser Brothers Redefines Custom Drapery with the Launch of the Motorized Traverse French Pole

FOR IMMEDIATE RELEASE
October 16, 2025

CHANDLER, Ariz. — October 16, 2025 — Helser Brothers, a premier manufacturer of custom drapery hardware, has unveiled a groundbreaking innovation that merges timeless design with advanced technology: the Motorized Traverse French Pole.

For years, the classic French Pole has been a hallmark of sophistication in high-end interiors. Now, Helser Brothers has reimagined this beloved staple by integrating a powerful, ultra-quiet motor directly into the rod—eliminating the need for bulky external motors or visible cords.

A Seamless Fusion of Style and Technology

The Motorized Traverse French Pole offers:

• Sleek, Uninterrupted Design: The clean, elegant lines of a traditional French Pole remain intact, with hidden, silent automation.
• Effortless Smart Control: Operate draperies via remote, smartphone app, or voice command through popular smart-home systems.
• Unmatched Quality: Handcrafted with premium materials and precision American craftsmanship, ensuring both durability and beauty.

A Game-Changer for Designers and Homeowners

This patent-pending system solves one of the most common challenges in luxury window design—achieving whole-home automation without sacrificing aesthetics. Ideal for hard-to-reach windows or daily convenience, it brings a new level of sophistication and function to any space.

Engineered for designers and homeowners seeking the elegance of a traditional French return with the ease of motorization, the Motorized French Pole delivers superior performance and design flexibility:

• Full French Return: Blocks side light and enhances privacy.
• Single-Piece Custom Construction: Eliminates splice seams common in pre-bent arms.
• Discreet Motor Integration: Concealed behind the rod with a reduced minimum return of just 4 inches.
• Precision Engineering: CNC-milled motor mounts and pulleys made from solid commercial aluminum—color-matched to the rod for a seamless finish.

Workrooms will also appreciate that this system allows the rod’s face width to match the exact fabric length, removing the need for additional pleats to hide end motors.

“We’re thrilled to introduce this new product that perfectly blends tradition and technology for today’s designers,” said Thomas Berry, CEO of Helser Brothers. “Designers no longer have to choose between a classic French return aesthetic and the functionality of motorization. With the Vervo Motorized French Pole, they get both—without compromise. This represents a major step forward in our mission to bring beautifully designed, advanced motorized solutions to market.”

About Helser Brothers

For nearly 30 years, Helser Brothers has been manufacturing high-quality, custom drapery hardware in Chandler, Arizona. Known for its integrity, innovation, and outstanding customer service, the company partners with designers and workrooms nationwide to deliver tailor-made solutions that elevate the art of window design. Today, Helser Brothers continues to expand its product offerings with cutting-edge motorized drapery and home-automation systems that blend performance with beauty.

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Media Contact:
Helser Brothers
info@helserbrothers.com
(480) 933-4212
@helserbrothers

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