Helser Brothers Redefines Custom Drapery with the Launch of the Motorized Traverse French Pole

FOR IMMEDIATE RELEASEOctober 16, 2025 CHANDLER, Ariz. — October 16, 2025 — Helser Brothers, a premier manufacturer of custom drapery hardware, has unveiled a groundbreaking innovation that merges timeless design with advanced technology: the...

Anne Bild

Texton Introduces Decorative “Opulence” Bottom Rails for COLOR Roller Shades

FOR IMMEDIATE RELEASE Dallas, TX – Wednesday, Oct 15th 2025 – Texton, a leading name in custom window treatments, has announced an exciting new upgrade to its popular COLOR Roller Shade line: Decorative Bottom Rails, designed to bring a touch of...

Anne Bild

Decorating Den Interiors Promotes Hawkins to Director of Education

Easton, Md.— Decorating Den Interiors announced the promotion of Elizabeth Hawkins to the position of director of education and training. “In this role, Elizabeth will provide leadership for all aspects of our Decorating Den Interiors...

Anne Bild

Bond Brings Smarter Control and Home Automation Compatibility to Vertilux

Cresskill, NJ – October 15, 2025 – Bond has created a special version of its award-winning RF-to-WiFi Bond Bridge Pro device hub for Vertilux. Sold by Vertilux, the new VTi Nexus Bridge powered by Bond brings Bond’s category-leading smart set...

Anne Bild

Window Fashion VISION Launches Inaugural Readers’ Choice – Industry Professionals Set the Standard

Charlotte, NC – October 8, 2025 – Window Fashion VISION magazine is proud to announce the launch of its very first Readers’ Choice Awards, a new initiative that puts opportunity in the hands of industry professionals to recognize the brands...

Anne Bild

Category - Business Insight

Business Insight

Finding Money in the Couch Cushions

By Madeleine MacRae Pandemic or not, there is one huge opportunity that most window covering dealers neglect. Consider this scenario: You are an owner/operator and your close rate is in the 70 percent range and...

June 18, 2020

Business Insight

A No-Frills Guide to Improving Your Google Search Visibility

Having your business listed at the top of a Google search result is one of the most valuable marketing assets you can obtain so it’s no surprise loopholes to algorithms have been attempted to gain visibility...

June 11, 2020

Business Insight

Protecting Your Mindset in These Uncharted Waters

By Amber De La Garza Right now, we are in uncharted waters and circumstances are outside our control. The question is: How are you going to react? Are you going to rationalize why it’s OK to not show up for your...

June 7, 2020

Business Insight

The Corona Conundrum: Keeping Employees and Clients Safe in the Time of COVID-19

By Roger Magalhaes Now that the economy is starting to reopen and consumers are returning to shops and studios, business owners are faced with challenges never imagined before: dealing with an invisible enemy that not...

June 7, 2020

Inspiration Business Insight

Have It Your Way: The Benefits of Digital Fabric Printing

By Roberta G. Wax Photo courtesy of Spoonflower Designers have been printing on fabric for decades, but today’s textile-printing technology gives decorators more creative leeway, including the ability to create...

May 6, 2020

Business Insight

7 Practical Strategies to Infuse Staying Power into Your Business

By LuAnn Nigara and Vita Vygovska Given the current situation and the ever-evolving information we are receiving, it is understandable that most of us are feeling anxious about the future of our businesses. We feel it...

May 6, 2020

Business Insight

Have You Had Your Breakdown Yet?

By Vita Vygovska Have you had your breakdown yet? I have. It came on April 7, about three weeks into the coronavirus-related shutdown (at least in Pennsylvania, where I live). Everything was OK. Well, nothing really was...

April 27, 2020

Business Insight Industry News

In Tech We Trust?

By Susan Schultz Photo courtesy of Current Products Corp We are in the midst of a seismic paradigm shift when it comes to technology in our homes. The emergence of 5G wireless networks has many companies already touting...

April 14, 2020

Business Insight

Is Voice the Search of the Future? What to Know About the Evolution of SEO

By Welton Hong Not that long ago, the world changed irrevocably when information became available at the click of fingers on keyboards or the tap of thumbs on screens. But the homeowners of tomorrow are as likely to...

April 14, 2020

Business Insight

Find Your Brand Personality

We don’t drive cars, we drive BMWs. We don’t stop for coffee, we stop for Starbucks. We wear Armani and carry Dolce&Gabbana. We sip on Belvedere or Grey Goose. We don’t drink water, we drink Evian or Fiji. If the...

April 14, 2020