Anne BildPRESS RELEASE
Dothan, Alabama | November 18, 2025 — A century in the making, Twitchell Technical Products is making a powerful return to its roots: interior window shade fabrics. Known for pioneering performance textiles for over 100 years, the brand is once again stepping inside—bringing fresh designs and advanced fabric technology to today’s homes and commercial spaces.
After decades of driving innovation in exterior shades, outdoor applications, Twitchell Technical Products is reimagining interior shades for a new generation. The relaunched line fuses modern aesthetics with the technical performance the company is known for: fabrics that look stunning, perform flawlessly, and last for years.
Coming back to interiors is a full-circle moment for us,” said Abhi Agrawal, CEO “We’ve spent a century perfecting our TEXTILENE® brand fabrics that stand up to the toughest environments. Now we’re channeling that expertise into our line of Shadeview™ fabrics that not only elevate interiors but also bring smarter performance to everyday living.”
The new interior shade collection delivers:
- PureView: A revolutionary new product that provides equal solar protection while maintaining a clearer view.
- TriPower Motors: The world’s first dual use motor – rechargeable battery or hardwired.
- EarthTex™: Responsibly produced fabrics that meet evolving environmental standards.
With 100 years behind it and an eye on the future, Twitchell Technical Products is proving that reinventing is the ultimate tradition.
About Twitchell Technical Products
Founded in 1922, Twitchell Technical Products has built a reputation as a pioneer in textile innovation, delivering high-quality solutions across multiple industries, including marine, outdoor, performance fabrics. With a century of experience, the company remains dedicated to excellence, innovation, and customer satisfaction.
MEDIA CONTACT
Twitchell Technical Products
Dothan, AL
800.633.7550
info@twitchellcorp.com
Twitchellcorp.com
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