Anne Bild
New advanced technologies and fast, precision-cut shades
Austin, TX (August 12, 2025) — Screen Innovations (SI)— the AV industry’s innovative and assertive brand in projection screens, window coverings, outdoor shading, and screen solutions for both commercial and residential markets—proudly announces the expansion and rebranding of its U.S. Shade Manufacturing operations in Austin, Texas. Now operating under the name Shade Innovations, this strategic move marks a major milestone in SI’s growth and commitment to innovation.
The rebrand includes the launch of SI’s proprietary motor and control technologies, enhanced automation and production capabilities, and the introduction of The SI Way—a comprehensive initiative designed to make Shade Innovations the easiest, most reliable, and most trusted partner for dealers and customers alike.
Renaming SI’s shade and window coverings division to Shade Innovations sharpens the brand’s focus on window covering solutions. While Screen Innovations remains dedicated to projection screens, Shade Innovations represents the company’s shading and window covering services. Existing Screen Innovations dealers can continue purchasing shades under the Screen Innovations brand just as they always have.
Redesigned from the ground up, all Shade Innovations motorized shades now offer a full range of Advanced Motor and Control Technologies, delivering the superior performance and build-quality dealers expect. SI’s new motor lineup features RF, Zigbee/RF, and RF/PoE options. Uniquely, all SI motors—including PoE—are the industry’s first bilingual motors with RF integrated into the motor head, enabling installers to quickly commission shades at the window while maintaining seamless control via external wireless remotes.
SI has expanded its shade manufacturing by Automating and Retooling its production line in Austin, Texas. The addition of state-of-the-art cut table with 30’ seamless glass automatically cauterizing all fabrics for better edge quality while doubling output capacity. The new tooling and automation take quality to a completely new level, eliminating a significant human touch.
As SI expands its shade portfolio, it will soon launch the disruptive Niño™ 2 line of window coverings—including SI Roller, Duo Roller, Romans, Woven Woods, Cellular, and Zebra—all powered by SI motors and priced at half the cost of the competition. Niño™ 2 guarantees production and ships within just 10 working days.
As Shade Innovations launches, it introduces The SI Way program and guide—a comprehensive resource for selling window treatments and screens. The program offers Guaranteed Replacement, 50% off on mismeasures and cutdowns, coverage for shipping damage, SI motor and fabric warranties, and more. Additionally, dealers can benefit from live online training sessions to stay up to date and maximize success.
“Our timing to rebrand, retool, and launch the new SI motor was perfect,” says Ryan Gustafson, Founder of Screen Innovations and Shade Innovations. “By producing affordably and offering a broad range of shade products equipped with SI’s advanced motor technology—paired with faster turnaround times, The SI Way program, and ongoing live training sessions—we’re ensuring our dealers’ businesses thrive.”
In-house Design Services have also expanded to meet growing dealer demand, with SI onboarding 30–40 new dealers each month. These design services help new dealers quickly learn the shade business and avoid costly pitfalls common when working with other shade companies.
“We couldn’t be happier or more perfectly timed to expand our shade production in the U.S.,” said Kim Parker, President of SI. “The SI outdoor shade and screen business has grown rapidly with industry-leading products like KAOS™. Bringing more control and production in-house at our Austin, TX facility is a home run—plus, it reduces concerns around tariffs.”
Innovative shades & projection screens – Beautiful Lifestyle Innovations
About Screen Innovations
Dedicated to developing the most innovative projection screens, window coverings, outdoor shading and screen solutions for residential and commercial environments, Screen Innovations engineers design and manufacture products in its 75,000 square foot factory in Austin, Texas. SI always puts the customer first, listens, learns, and offers a wide range of design-forward products, services, and online tools. Dedicated to limiting the environmental impact of the company, SI follows LEAN manufacturing principles and closely monitors production processes to minimize waste wherever possible. Follow the company on social media: Facebook @screen innovations, Twitter @SIScreens, Instagram @siscreens, and LinkedIn screen-innovations.
For interviews, reviews, or more information please contact SI Press Contact.
SI Contact: Ryan Gustafson, Founder/CEO Office: 512-832-6939 email: ryan@screeninnovations.com
SI Press Contact: Roberta Lewis, Tel: 1 (713) 408-9401 email: roberta@robertalewis.com
###
