Window Fashion VISION

Award-Winning Window Covering Products Announced at IWCE Expo

Industry’s Engineering and Design Teams Celebrated at Gaylord Opryland in Nashville, TN

New York, NY (March 12, 2019) –  The Window Covering Manufacturers Association (WCMA) Product Awards, recognizing the best of the window covering industry’s products and merchandising programs, were celebrated at a reception at the Gaylord Opryland in Nashville, TN on Friday, March 8, 2019.

WCMA’s annual awards program showcases the window coverings industry’s product innovations, fresh designs, and the standout merchandising programs and promotions of 2018.  Manufacturers toasted the award winning submissions at a reception kicking off IWCE (the International Window Coverings Expo), the U.S. trade show dedicated to the window coverings industry. Among the companies receiving awards were Alta Window Fashions; Coulisse; The Finial Company; Hartmann&Forbes; HunterDouglas; Norman Window Fashions; Orion Ornamental Iron, Inc.; QMotion; Rollease Acmeda; Somfy; and Texton.

Winners were selected in seven categories including cellular and pleated shades; drapery hardware; “green” products; horizontal blinds; motorization and automation; Roman and roller shades; shutters; and specialty applications and miscellaneous products.  WCMA’s “green” category acknowledges window covering products that increase energy efficiency or conservation of resources, reduce possible impact on health and the environment, or employ sustainable practices in their manufacture.

Manufacturers’ marketing and merchandising programs were also acknowledged for creativity and achieving projected results.  Winners were announced in marketing and merchandising programs including best consumer advertising campaign, best marketing technology, best point-of-sale displays, best trade advertising program, and best training program.

Hartmann&Forbes’ Rollerfold™ was selected as the 2018 WCMA Product of the Year.  Rollerfold offers the aesthetics of a Roman fold shade with the performance of a roller style shade operating system.  Certified by Hartmann&Forbes as a Best for Kids™ product, Rollerfold eliminates the shade-body operational cords and can be easily automated.    

“Hartmann&Forbes’ submission resonated with judges for its design and style and its operating system. We congratulate the Rollerfold team and all of the industry’s engineers and designers on their hard work and vision”, said Ralph Vasami, executive director of WCMA.  “I encourage everyone to view the year’s top product innovations and enhancements on the WCMA website.”

The 2018 judges included design community experts Susan Arann, Susan Hirsh and Laura Nally.  Susan Arann is an interior design director and principal of American & International Designs Inc., an award winning, multi-disciplined interior design firm based in New York City.  Susan is a past president of the American Society of Interior Design’s (ASID) New York Metro chapter.  Susan Hirsh is a décor consultant and industry expert who formerly served as North American Manager for decorative programs at Benjamin Moore & Co, as president of the International Furnishing and Design Foundation (IFDA) and as the national chair of IFDA’s Educational Foundation.  Laura Nally is design manager at Wallauer Paint & Design, a Westchester County, New York-based chain of 17 home decorating stores.

Recognized as a standout product for its technical innovation in the specialty applications category, Rollease Acmeda’s Hook tube product was also selected for the Judges’ Award, which is presented to a window covering product that exhibits measurable benefits and standout aesthetic appeal to end users.  Enabling fast and easy changing of the fabric on a roller shade, the Rollease Acmeda product delivers versatility to end users without having to remove and re-install  the tube of the shade. 

The 2018 WCMA Product Awards winners were announced at a reception prior to the opening of 

the International Window Coverings Expo (IWCE) on March 8-10, 2019 at the Gaylord Opryland Resort and Convention Center in Nashville, TN.   IWCE, the U.S. trade show dedicated to the window coverings industry, is presented by Window Fashion VISION, the window covering industry’s leading trade publication.

All submissions will be featured on the WCMA web site throughout the year, www.wcmanet.org.

The full list of the WCMA 2018 Product Awards winners:

WCMA 2018 Product of the Year

Rollerfold™

Hartmann&Forbes

Judges’ Award  

Hook tube

Rollease Acmeda

Reserved for a submission selected by the judges that exhibits measurable benefit

or standout aesthetic appeal to end users

Product Category Winners

Cellular & Pleated Shades

Duette® TrackGlide™ with LiteRise®

Best New Technical Innovation

HunterDouglas

Drapery Hardware

French Double Rod with Returns – Bay Window

Best New Technical Innovation

Orion Ornamental Iron, Inc.

The Finial Company™ Modern Metal Collection

Best New Style Concept

The Finial Company

Green Products – Sustainability

Eco Essence

Best Technical Innovation

Coulisse

Eco Essence

Best New Style Concept

Coulisse

Horizontal Blinds (all finishes)

SmartPrivacy Cordless Normandy Wood Blinds

Best New Style Concept

Norman Window Fashions

Motorization & Automation

QMotion Qbasic+ Shading System

Best Technical Innovation

QMotion

Sonesse® ULTRA 30 WireFree RTS Li-ion

Best Technical Innovation

Honorable Mention

Somfy

Roman & Roller Shades

Twin Pull

Best New Technical Innovation

Coulisse

Rollerfold™

Best New Style Concept

Hartmann&Forbes

Shutters

Norman Ultra Shutters featuring Norman Ultra Hinge

Best New Technical Innovation

Norman Window Fashions

Palm Beach™ Polysatin™ Shutters with PowerView® Motorization

Best New Style Concept

HunterDouglas

Specialty & Miscellaneous Products

Hook tube

Best New Technical Innovation

Rollease Acmeda

OPTEX Solar Screens

Best New Style Concept

Texton

Marketing & Merchandising Award Winners

Best Consumer Advertising Campaign

Dealer Social Media Program

Best Consumer Advertising Campaign

HunterDouglas

Marketing Technology

The Hunter Douglas Mobile Selling App (MSA)

Best Marketing Technology

HunterDouglas

Point of Sale Display (includes sampling)

SmartPrivacy Blinds Sample Bag

Best Point of Sale Display

Norman Window Fashions

The Finial Company™ Modern Metal Table Top Display

Best Point of Sale Display

Honorable Mention

The Finial Company

Trade Advertising Campaign

Alta Window Fashions Trade Ad Campaign

Best Trade Advertising Campaign

Alta Window Fashions

Training Program

Shutter Workshop

Best Training Program

HunterDouglas

About the WCMA Product Awards:  For the past 28 years, the WCMA Product Awards Program has bestowed more almost 700 awards to window covering industry products that raise the bar on style and design innovations.  For more information about the WCMA Product Awards, contact WCMA at 212.297.2108.  View all nominated products online: www.wcmanet.org.

About the Window Covering Manufacturers Association:  Originally organized in the 1950s as the Venetian Blind Council, the Window Covering Manufacturers Association (WCMA) represents the interests of the window covering industry manufacturers, fabricators and assemblers.  WCMA has three membership categories: Manufacturers, Fabricators and Associates. The organization’s annual Product Awards recognize significant product advancements in the window covering industry and highlights the services and products it provides. For more information, visit www.wcmanet.org.

Window Fashion VISION

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