Window Fashion VISION

David Haseley Promoted to a Sr. Vice President at Decorating Den Interiors

Easton, Md.— David Haseley, who has been vice president of merchandising and marketing at Decorating Den Interiors (DDI) since 2011, has been promoted to a  senior vice president. “David has achieved significant accomplishments in growing our preferred supplier network and adding new marketing initiatives to benefit our design professionals,” said James S. Bugg, Jr. CEO and president in announcing the promotion.


 Haseley oversees DDI’s network of some 130 home furnishings suppliers ranging from luxury brands to those that appeal to a wider segment of the market. He led the development of a new website that enables DDI’s design professionals to have a robust and personalized web presence with professional SEO support in their respective local markets. He also is responsible for national advertising and for developing quarterly supplier promotions for use by its nearly 300 interior decorators.

 Under Haseley’s guidance, DDI has achieved an expanded product mix resulting in furniture sales having overtaken window treatments as its number one category. He also has been instrumental in helping many of DDI’s design businesses grow from home-based businesses to studio-based businesses with teams of decorators.


 In 2015, Haseley addressed the American Home Furnishings Alliance Marketing Meeting speaking on “Upfront Marketing: Staying AHEAD—Not Just on Top—of Your Game.”  He was invited to speak to the Washington, DC gathering, in part, because he represents one of the largest buying groups regularly attending the High Point Market

 Haseley has been vice president at both Hunter Douglas and Fabricut. He also has been a DDI franchise owner and regional director.

Window Fashion VISION

Add comment

Love the inspiration? Stay updated!

Topics

Advertisement

Follow Us!

Don't be shy, get in touch. Discover the industry's latest inspirations!

Cart

Advertisement

Recent Posts

Most popular

Upcoming Events

Aug
7
Wed
all-day FastTRACK Color Specialist Certi...
FastTRACK Color Specialist Certi...
Aug 7 – Oct 2 all-day
To earn your WFCP Certified Professional Color Specialist certification, you will need to complete your study materials and pass the test. This program offers an easy and affordable opportunity to market yourself as the go-to[...]
all-day FastTRACK Design Specialist Cert...
FastTRACK Design Specialist Cert...
Aug 7 – Oct 2 all-day
This course includes eight recorded webinars and coaching by expert instructors. Each session is tailored to suit your needs in a natural progression. Study and pass the test and you will be a Window Fashion[...]
all-day FastTRACK Motorization Specialis...
FastTRACK Motorization Specialis...
Aug 7 – Oct 2 all-day
The program will educate you on the correct terminology, the different types of motors and control options available, and allow you to identify and suggest the proper power supplies for all types of projects. It will[...]