Window Fashion VISION

Industry Install Guru, Roger Magalhaes, Receives Barry M. Portnoy Immigrant Entrepreneur Award for Outstanding Business Growth

Contact Information:
Shades In Place Inc./Trading Up Consulting, LLC
Roger Magalhaes

BOSTON, March 8, 2022 – Surrounded by family, friends and colleagues from all over the country, Roger Magalhaes accepted the Barry M. Portnoy Immigrant Entrepreneur Award for Outstanding Business Growth presented by The Immigrant Learning Center at the Royal Sonesta Inn located in Boston. “The 2022 Barry M. Portnoy Immigrant Entrepreneur Awards Benefit celebrated four extraordinary immigrant entrepreneurs who created jobs, strengthened the economy and gave back to their communities in Massachusetts,” per a statement from The Immigrant Learning Center.

Roger Magalhaes (originally from Brazil) is the founder of Shades In Place Inc. and Trading Up Consulting, LLC. While he was employed as a truck driver, Roger started installing window treatments part-time. In 2006, he took the leap to start his own installation business, Shades In Place. With more than 500 five-star reviews from his growing list of satisfied clients, Roger’s services are sought after by clients and designers throughout the region. His advice is sought by professionals around the world, and in 2020, he took his commitment to this industry further with the launch of a training and consulting business, Trading Up Consulting, LLC. Magalhaes says,

I don’t like to stay in my comfort zone, so I am always pushing myself and looking for ways to improve.”

You can learn more about Roger’s work by heading to or

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