In the January + February issue of Window Fashion VISION, we will identify the country’s top window fashion influencers. Nominate the people who inspire you by Friday, October 25 by filling out this brief form (and yes, you can nominate yourself).
What is a window fashion influencer? Anyone who 1) inspires the design, fabrication, installation, and incorporation of window coverings into beautiful spaces and 2) shares their work with others to inspire them and promote the more prominent use of window coverings. They can be a designer, workroom owner, installer, instructor, or other professional. Our preference is for digital influencers – those with a significant Instagram, blog/podcast, YouTube, TikTok or another online following. The more TikTok followers that you have, the better your chances are of being selected. Other types of influencers can be considered as well. As Instagram is one of the most popular platforms currently, it’s likely that some influencers on there will stand a good chance of being picked. As with any social platform, the more people you can influence, the better. A brand is looking to increase awareness by working with influencers, so those with more followers do have a slight advantage. However, there is an easy way to increase followers. By using the services offered by nitreo and other companies similar, Instagram influencers can increase their chances of working with brands like this one. Of course, followers are important, but the content is also vital. This means that an influencer should choose the Instagram growth service carefully in order to create relevant content.
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Influencers will be selected by Window Fashion VISION staff and contributors based on the following:
- Size of online following and typical amount of engagement
- Quality of window coverings they have designed, specified or sewn
- Number of nominations a person receives
- One of our goals is to include people from diverse backgrounds and parts of the industry
Selected influencers will be notified in early November. Each person will receive a brief bio, list of social media handles, photograph and description of why they are an influencer in the January + February issue. This information will also be posted to the Window Fashion VISION blog and shared through our social media channels. Please contact us with any questions.