Window Fashion Vision Editorial Calendar

2012 Window Fashion Vision Magazine Editorial Calendar

WF VISION magazine is the leading industry magazine for all those involved in the design, development, production, sales and marketing of custom window fashions and home accessories. VISION publishes articles of interest to designers, workrooms, retailers, fabricators, manufacturers and everyone involved in custom home fashions.

Our popular columns include:

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Why I Love Windows: Photography, customer stories and insights from designers, retailers and workrooms who specialize in this highly profitable sector of the interior design market.

Fabricator/Dealer Focus:

Success Profile - Dealers & suppliers.

Hard facts and honest commentary from the industry’s leading successful companies.

Business & Marketing Dialogue:

Timely features that make a difference in the successful sale of window coverings

WFCP Spotlight: Our industry’s most dedicated and professional designers and workrooms are trained Window Fashions Certified Professionals, and every issue features examples of their creativity, inspiration and business development.

What We’re Loving Now: Fun and fascinating glimpses into what’s top of mind from some of our contributors.

I’m Officially Obsessed With: A guest editor reveals the latest products, services, inspirations, toys and tools that they currently can’t get along without.

January/February:

Industry Resource Guide
Easy-to-use listings of the industry’s key suppliers and vendors, organized both alphabetically and by category. Plus, a sneak peek at the events and products coming to the International Window Coverings EXPO: VISION12, the industry’s only trade show. Bonus distribution: Online version available 12 months at
www.wf-vision.com; IWCE: VISION12 Chicago.

March/April:

The Industry Show Issue: Chicago, April 24-26
As the official publication of International Window Coverings EXPO: VISION12, we preview the April show in Chicago. We’ll highlight exciting new companies, products and events. This issue will also be present in the stands and hands of all show attendees. Bonus distribution: Official publication of VISION'12 Chicago, the industry's trade show!

May/June:

The Success Issue/VISION12 Review
Featuring the winners of VISION’s popular Envision Design Competition, as well as detailed coverage of the industry’s Chicago show, the issue celebrates the successes of all the show’s participants. A not-to-be-missed issue!

Special Report

Spring New Product Directory

July/August:

Details Matter

Featuring the winners of VISION's Ingenuity Workroom Competition. This issue is focused on the details that make a difference in custom window coverings - with the new technology in blinds and shades and the intricate details of hand finished draperies. Products featuring new details from VISION12 will be featured along with Workroom Competition winners.

Special Report
Workroom products, Fabric, Hardware & Trims

September/October:

The Color Issue
Our annual Color Issue returns with more color information and insight than ever. Color forecasts are the heart of the issue, but equally important are the features that detail how our readers use color expertise to set themselves apart in a crowded market.

Special Report
Woods: Faux, real, woven, green

Special Report
Window Covering Safety

November/December:

Transformation and Big Ideas

BEFORE and after rooms transformed by using custom window coverings. Design, fabrication, technology and energy issues covered as well as what BIG IDEAS went into the specification and fabrication.

Special Report
Shading Systems: Rollers, Romans, Sun, Motorization, Home Automation