Circulation Demographics/2011

Who reads WF VISION?

Our reader is the serious designer, retailer, workroom and supplier who looks for ways to improve their business.
  • 78% of our readers are looking for new products and product reports
  • 77% are interested and read advertisements to learn about new products
  • 84% look for design & trend ideas
  • 52% are looking for marketing and sales articles

Of our 20,000+ magazine readers:
  • 49.5% are Interior Designers, Decorators or Design Showrooms.
  • 24.3% are Dealers, Specialty Retailers, Stores or Home Centers.
  • 13.0% are Workrooms.
  • 11.05 are Manufacturers/Fabricators
  • The rest are architects, distributors, installers, and consultants.
  • They reside all over the United States, Canada, Mexico and many countries outside North America.

We are reaching the veterans in our industry as well as newcomers:
  • 38% have been reading Window Fashions for more than 10 years
  • 40% have been reading "" for 3-10 years
  • 14% 1-3 years

Advertising works!
  • 52% contacted an advertiser to get more product information
  • 44% used a new product found in WF Vision
  • 67% used a new design idea

Vision magazine readership breakdown:
  • 79% of our readers identify their job title as Owner, President or Corporate Management, which proves that you are reaching decision makers.
  • 42% of our readers indicate that they have a professional affiliation including: ASID, IFDA, IIDA, WFCP, IDS and WCAA, which proves that our readers are involved and active in the industry.

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