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Grab these BIG Ideas too!
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Take these BIG IDEAS below.

Create a Swipe-File
The best method for collecting innovative EXPO ideas is to create a swipe-file. It is a very simple and helpful technique that can provide an organized home for creative ideas. When you see or experience something that is thought provoking, swipe it for your file! Stash cool concepts, and impressive ideas from various sources such as magazines, brochures, newspapers, direct mail and the web. Snap photos of trendy great ideas on your cell phone. Video hot concepts and download them or flag them on YouTube. Keep records in your swipe file. Use the IWCE EXPO as a place to get the skinny of what your competition is doing in the way of marketing, sales, education, personal development and more as you network and learn. Then you can take those ideas, massage them, change them to fit your company objectives and make them your own following Vision12 IWCE.

Favorite Things
Cheryl, Cheryl Draa Interior Designs
Grace, My BIG Ideas are my favorite things: My Rowley protractor to measure bay window corners. My credit card processing machine, as I have larger sales because of it. My window treatment board valance samples. A pleat sample that I had my work room make me up and I carry in my car. The laminated cards from Pate Meadows which shows the big picture, and on the reverse gives a quick yardage quote.

Include your Installer
Stephen Zimmer, Custom Decorators
Take your installer on the appointment. You will get the power of two and create confidence with the client. I guarantee a higher close rate.

Trunk Shows
Bruce Heyman, Fabricland
Trunk Shows are a great way to inspire consumers and gain ew leads. Add a Power-Point presentation of some great window fashion ideas from your portfolio or other resources. It gets the word out there about our company at little or no cost.

Thank You Cards
Susan Kostelecky, SK Designs
My “Big Idea” is reconnecting with past clients. I sent Thanksgiving cards to my best clients from the past 15 years and included a 15% transferable discount on orders placed within the next three months. Keeping in touch is a great way to keep the slow of business steady and strong.

BIG Ideas to Share

Got a BIG IDEA? Please share. Click here!